Smartphones Benefit Local Holiday Shopping

Mobile devices are among the new technologies which are becoming increasingly impactful on how consumers find gift ideas, compare products and discover sales.

“Mobile devices allow people to discover popular venues and find great local businesses that offer deals, products and services closest to them, wherever they are,” says Matthieu Houle, Director of Digital Consumer Experience at Yellow Pages Group. “Applications such as ShopWise, RedFlagDeals.com and Yellow Pages help make smarter purchase decisions. They save time and money, especially during the hectic holiday season when shopping can become overwhelming.”

Further research shows that an important amount of smartphone users will be using their device over the holidays to:

• Find store locations

• Compare prices

• Check product availability

• Shop at online stores

• Refer to other shoppers reviews

• Stay on top of latest deals

Although mobile technology is an advantage when searching for the best bargains, it’s also about finding what you want and where it is located. This can be a major opportunity over the holidays for local shoppers looking for original gift ideas.

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