Meta Launches Its First Self-Branded AI Smart Glasses, Starting at $299

Meta has unveiled its first line of AI-powered smart glasses sold under the Meta name, moving beyond its previous partnerships with legacy eyewear brands. The new collection, available starting at $299, is aimed at everyday wearers rather than tech collectors, and supports prescription lenses so users can wear them like regular glasses.

Three styles, one platform

The Meta Glasses come in three frame shapes: Adventurer (rectangle), Fury (square), and Starfire (oval). All three are available only with prescription lenses, covering a prescription range from -8.00 to +6.00. Lens choices include clear, plano sun, polarized sun, and Transitions photochromic lenses.

Each pair ships with a charging case that provides up to 40 hours of total battery life. The glasses run Meta’s Muse Spark AI, the company’s recent on-device generative AI model that replaced Llama 4 on the company’s wearable hardware earlier this month.

A creator edition and partnerships

Meta worked with EssilorLuxottica to develop the frames, the same partner behind Ray-Ban Meta and Oakley Meta lines, but is selling the new collection without those brand names attached. A special Starfire Kylie Edition, part of Meta’s “Global Creator Collection” and produced in collaboration with Kylie Jenner, is priced at $399.

Market positioning and pricing

The $299 starting price places Meta’s own-brand glasses in line with the entry-level Ray-Ban Meta Gen 2 and below some of the pricier prescription models released earlier this year. The glasses are being sold through Meta.com and major retail partners, including LensCrafters, Best Buy, and Amazon.

Meta’s move comes as smart eyewear competition heats up. Snap is taking preorders for its $2,195 AR Specs, while EssilorLuxottica is collaborating with Applied Materials on next-generation display technology. The wearables market has surged. EssilorLuxottica reported selling more than 7 million AI glasses in 2025, a figure that tripled the prior two years combined.