Elon Musk Moves to Rebrand Twitter to ‘X’, Make ‘Super App’

Twitter chief executive Elon Musk is now moving to transform the widely popular micro-blogging app Twitter into a “super app” called “X” in a bid to have a singular app offer multiple services to users.

The iconic Twitter logo of the blue bird has now been replaced with simply “X.”

Moreover, the domain “X.com,” which Musk repurchased from Paypal in 2017 now redirects users to twitter.com.

This will be the grandest change Twitter will be undertaking since Musk’s takeover last year and may very well be the nail in the coffin for the long-standing micro-blogging social media platform.

When Musk hired Twitter’s new CEO Linda Yaccarino in May, he tweeted “Looking forward to working with Linda to transform this platform into X, the everything app.”

Yaccarino confirmed the plans on Sunday after tweeting “X will be the platform that can deliver, well….everything.”

In a fascination with the letter third from the 24th letter of the Latin alphabet, Musk already has some X’s in his life. He famously owns spacecraft manufacturing and satellite communications company SpaceX, along with X being the first name “X Æ A-XII,” his child with former partner, the musician Grimes.

In terms of rebranding, however, this is not the first time Musk has attempted to rebrand a company to “X” as he tried to change Paypal’s name to the letter when he was CEO of the finance firm, to no success.

Meanwhile, the Philippines is not new to so-called “super apps,” apps that do many things or one-stop-shop apps. The country already has the Grab app that can do a plethora of things within a single app, be it taxi hailing, food delivery, bills payment, eWallet management, and so on. (GFB)