Meta’s Threads Inching Towards 100M Monthly Users

It seems that the quick death of Mark Zuckerberg’s Twitter/X killer platform Threads is exaggerated, as the Meta CEO said it is closing in on having 100 million monthly users since it first launched in July.

This comes as Zuckerberg gave an insight about the platform’s growth and its potential moving forward in Meta’s Q3 earnings call, saying he is pleased with the trajectory.

“I want to give a quick update on Threads. We’re three months in now, and I’m very happy with the trajectory. There are just under 100 million monthly actives at this point, and we’re now getting to the point where we’re going to be focusing on growing the community further. From what we can tell, people love it so far,” Zuckerberg said.

He added that Threads could be a “public conversations app” for a billion people that is more positive, in what seems to be a jab against the Elon Musk-acquired Twitter/X, which is now being criticized as being a social media platform that spreads negativity.

“I’ve thought for a long time that there should be a billion-person public conversations app that’s a bit more positive, and I think that if we keep at this for a few more years then I think we have a good chance of achieving our vision there,” Musk added.

Instagram Chief Adam Mosseri also chimed in, thanking users for being part of the community.

“Today at Meta’s earnings, @zuck mentioned that there are just under 100M monthly actives for Threads. A heartfelt thank you for being a part of this growing community. We’re working on more updates to improve your experience, looking forward to building together,” Mosseri said. (GFB)