Transforming Lives, One Community at a Time

Being the Home of the Good Guys, SM Development Corporation (SMDC) holds community-building initiatives that are geared towards building happy, healthy, secure, and thriving communities across all its properties. Fostering a sense of community and malasakit, SMDC’s programs strive to engage and involve its residents and employees to create a community of volunteers and become catalysts for change.

Through the years, SMDC has encouraged community mobilization through its advocacies and various social service initiatives. Among these are The Good Guys Health and Wellness Caravan, The Good Guys Weekend Market, and The Good Guys Job Market. Borne out of the need to respond to issues that arose during the COVID-19 pandemic, these programs have now become fixtures that periodically enliven every SMDC community.

Championing Health and Wellbeing

SMDC, in collaboration with the SM Foundation, Philippine Red Cross, and local government units, provides comprehensive health check and wellness care for its residents and nearby communities through The Good Guys Health and Wellness Caravan. Aside from the free medical check ups, the caravan also made COVID-19 vaccines available for those who are part of the vulnerable population, including the elderly.

This year alone, The Good Guys Health and Wellness Caravan has been conducted in various communities across the country, where it was able to provide health checks and administer COVID-19 vaccine booster shots to more than 2,300 individuals.

Supporting Livelihood

SMDC’s Good Guys Market served as a venue for its residents and partner farmer organization, Kadiwa, to thrive amidst the challenges brought by the pandemic. Rooted on the idea that the majority of Filipinos are entrepreneurial, this weekend market opened doors to its residents and neighboring communities to boost the economy through their respective businesses.

The Good Guys Start-up Entrepreneurship Program is an offshoot of The Good Guys Market. Through this initiative, SMDC supports budding entrepreneurs to explore their passion for business and equip them with the tools and knowledge they need not only to launch but to sustain their passion projects.

This year, The Good Guys Market was recognized at the 57th Anvil Awards Gabi ng Parangal for enabling hundreds of livelihood opportunities and inspiring the entrepreneurial mindset of its property residents and neighboring communities.

Creating Job Opportunities

Addressing the growing concern on unemployment, SMDC opens job opportunities to Filipinos through The Good Guys Job Market Caravan. In partnership with the Philippine National Police, local government units, national government agencies, Philippine Red Cross, and various private partners, this initiative takes the job-matching to different sites across the country to give more people opportunities to find gainful employment in their chosen field. In addition, job seekers are able to obtain important pre-employment documents on-site.

More than just developing condominiums, SMDC is committed to creating well-connected and flourishing communities that transform lives, one community at a time.