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RD Pawnshop Celebrates 45 Years, Launches ‘Magandang Bukas’ Campaign



2021 is a big year for RD Pawnshop as they celebrate their 45th anniversary serving Filipinos in and out of the country.

In a digital press briefing, RD Pawnshop announced their plan to expand in the country and improving their digital services for Filipinos.

In line with their 45th anniversary, RD Pawnshop launched their “Magandang Bukas” campaign, which shows their commitment to being a companion for Filipinos, especially during this pandemic.

“At RD Pawnshop, we recognize the value of stability from beginning to end, which helped us thrive for 45 years in service. We want to share this value of stability with Filipinos as we will always be happy to serve and accompany them in every part of their journey. We also want to continue being a source of hope and partner until they make all their dreams happen, hence our new tagline “Kasama mo, Hanggang sa Magandang Bukas”, said Alma Pascual, the Business Unit Head of RD Pawnshop Inc.

With their “Magandang Bukas” campaign, RD Pawnshop unveiled their latest video commercial starring their new brand ambassadress Miss Pokwang, an inspiring comedian, actress, and singer along with their newest company anthem.

The campaign will also help advertise RD Pawnshop through traditional and digital media such as television, radio, billboards, and social media.

RD Pawnshop also announced their plans to open more branches in the Philippines, opening 40 more branches this year in NCR alone.

Along with their expansion, RD Pawnshop will also launch their RD App this year which aims to better their online services in line with the new normal. (ASC)


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