Krem-Top Introduces the Change for the Better Campaign in Cebu

To motivate and challenge individuals to exercise a habit of aspiring to become a better person, Krem-Top coffee creamer launches in Cebu its campaign dubbed as “Change for the Better”.

The “Change for the Better”, the campaign started in 2012, is a call for everyone to commit and sustain the personal, not just during the turn of the year but throughout the year and beyond.

Over time, the campaign has grown from being a personal call to being nationalistic as the mission is not just on improving one’s self but for the entire nation to rally towards becoming better Filipinos.

Through the Krem-Top’s campaign, it will remind people especially Cebuanos that even small changes when put or done together can create a huge impact in the community.

“The mission of the brand is not just to build the business but it also advocates creating change for a better country.”, says Blen Fernando, Alaska Milk Corporation’s Vice President for Marketing and Krem-Top Change for the Better campaign lead.

This year, Krem-Top’s campaign looks centers on values that are natural among Filipinos that will remind the real Filipino identity and can strengthen nationhood.

Krem-Top’s Change for the Better campaign, with the guidance of Dr. Mina Ramirez, identified Five Core values that define who and what Filipinos are.

The five core values that Filipinos naturally have are Mapagpasalamat, Matatag, Masigasig, Mapagmalasakit and Magalang.

According to Dr. Ramirez, these core values make Filipinos different and stand out from the rest of the world.

“Filipinos may be hard pressed at times, but in general, we are rich. We are rich in natural resources; we are rich in our people. If we can just get to know more ourselves clearly and use our values to our advantage, we will become a better nation. It’s time to change for the better,” said Dr. Ramirez.

The Krem-Top team is optimistic that this project will help create awareness about the need to keep or enrich or restore these core values of Filipinos.

Krem-Top is a non-dairy coffee creamer that complements well your coffee bringing out the creaminess and wonderful aroma with just the right sweetness, making coffee drinking experience more enjoyable.

Krem-Top is a product of Alaska Milk Corporation, one of the leading companies in dairy milk, which was launched nationwide in 2010.

For more details about Krem-Top Change for the Better campaign, please visit www.facebook.com/AlaskaKremTop or follow @kremtopPH on Twitter.