KOTRA Partners with CCCI to Introduce Products to Cebuanos

To promote several Korean products in Cebu, the Korea Trade- Investment Promotion Agency (KOTRA) in collaboration with the Cebu Chamber of Commerce and Industry Inc. (CCCI) convened businessmen and investors through their ‘Korean Products Showcase 2014’ held at the Mövenpick Hotel Mactan Island Cebu.

KOTRA is a governmental trade and investment promotion agency of the Republic of Korea, which serves as intermediary for Filipino investors of Korean products.

There were more than 100 Korean companies who have participated the exhibit, in which they promoted their products through samplers and catalogs displayed to the tables, respectively.

The exhibit aims to bring opportunities to Cebuanos to diversify business field with Korean companies.

“We choose Cebu to be the next venue to promote Korean products since it is the second growing City of the Philippines. This exhibit is just part of our research. We have to study further about the possible market here (in Cebu),” said Dagil Kang, Deputy Commissioner of Korea Business Center- Manila.

KOTRA was established in 1962 as a national trade promotion organization. Since then, it has facilitated Korea’s rapid export-led economic development through trade promotion activities such as overseas market surveys and business matchmaking.