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Cebuano Dried Fish Vendor is Citi Microentrepreneur of the Year National Awardee

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Diokno cited the awardees as purveyors of hope and perseverance in these challenging times.

“We take this occasion to recognize our microentrepreneurs who, despite the odds, have shown great resourcefulness, courage, and resilience to flourish amid the COVID-19 pandemic,” Diokno said.

Sunit advised aspiring entrepreneurs to pursue their dream and there are individuals like her and institutions like FairBank who will lend a helping hand.

“Ang ganahan mag-negosyo atong tabangan ug tagaan nato og puhunan (We will help those who want to start their own business and provide them with capital),” Nanay Luz said.

Despite her success, she never fails to look back to where she started, and express her gratitude to FairBank, the institution that guided and supported her for the past 17 years.

FairBank, for its part, said Sunit is a testament to the achievement of its corporate pursuit of better lives and brighter future.

“It is a distinct privilege for FairBank to have been a part of the success of CMA National Awardee Luzviminda Sunit in growing her microenterprise over the years. She was able to nurture a dried fish backyard venture into a prosperous trans-island operation,” said FairBank president and CEO William Amado Castaño.

CITI MICROENTREPRENEUR OF THE YEAR: National Awardee Luzviminda Sunit (middle), a dried fish microentrepreneur from Medellin, Cebu receives the distinction from Bangko Sentral ng Pilipinas governor Benjamin Diokno (left) and Citi Philippines chief executive officer Aftab Ahmed at the 18th Citi Microentrepreneurship Awards (CMA) virtual ceremony last June 15, 2021. 

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