Sophie Paris: French Fashion to Local Fashion

Amidst the tough competition among fashion direct-selling brands, Sophie remains to grow “tremendously” from 1 store last year to 12 stores and counting at present in Cebu City.

Daniel Hahn, Sophie Paris Inc.’s Managing Director, said that Cebu has been the “fastest growing market” in the country thus he and the brand Sophie, is “looking to invest more in the city.

As a French-owned international fashion handbag manufacturing and direct selling company, Hahn is confident for the brand to grow more nationwide. As a brand that showcased nothing but the lastest fashionable designs from France, Hahn is sure for Sophie to stand out in the market.

“First of all its a french company working in fashion… France is the fashion market of the world … and there is no other country that is fashionable than France, ” he added.

Aside from bringing the latest in fashion industry, Sophie also envisions to empower both young and middle-aged women who has a passion for economic independence, fashion, beauty and reaching out to others who are looking for opportunities to earn while looking and feeling good about their selves at the same time.

Sophie’s motto is to deliver happiness. They want to create success to their members. More than the quick access to fashionable items, up to 50% discounts also await those who passionately do business with Sophie as royalty bonuses. Travels abroad are also to be given away to successful distributors who reach their quota as a reward for hardwork.

Same with other fashion direct-selling companies, Sophie also has monthly catalog for customers to choose from. But, what makes them different is their 50% newness feature. It only means half of the products will be new every monthly collection. Therefore, uniqueness can be achieved and updating with the latest fashion trend would be easy.

Sophie’s first fashion and beauty caravan in 2015 held at SM City Trade Hall last August 15 created excitement and awareness to everyone especially the women who attended the event. It provided additional earning opportunities to more Filipinas to improve their families’ status and make it better all the more for their future.

The caravan featured a fashion show and product booths that showcased a wide variety of Sophie Paris products from its latest August and September catalogs.

Performances by local artists, awards for top performing Sophie Paris members, success stories by Sophie Paris members, and raffle prizes and giveaways were all part of the caravan’s fun and exciting offerings.

Founded in Indonesia by French entrepreneur Bruno Hasson in 1992, the company has grown from a home-based handbag manufacturing business to become a fashion direct selling powerhouse.

The company took the Philippine market by storm in 2002, straight away becoming one of the significant players in the country’s direct selling and multi-level marketing industry.

At present, Sophie Paris Philippines Inc. continues to grow with more than 500,000 members and over 140 Business Centers nationwide. S ophie Paris is also a member of the Direct Selling Association of the Philippines.