Merrell Launches ‘Pretty Strong’ Campaign, Introduces New Collection for Women

Believing that women are naturally born with an innate strength, Merrell- the leading outdoor athletic footwear brand- reaches out women, who are driven, passionate, goal-oriented and movers in their own right, through its “Pretty Strong” campaign this year.

Alongside the launching is the introduction of the Merrell’s new performance shoe line that is tailored specifically to suit the active women lifestyle.

The new performance collection’s key features include the UniFlyTM cushioning for greater impact absorption and stability, and the M-Select GRIP for improved traction.

Merrell’s newest collection aims to keep pace with comfort and versatility as the ultimate partner for urban activities or exploring the wild.

Accomplished triathlete Rochelle Tan is never far from her pair as she conquers the world of competitive sports.

“In my runs, workout programs and trainings, I use my Merrell shoes. They’re very light, keeps me from getting blisters, and really eye-catching because of the colors,” she says.

Lovers of the outdoors like DJ Chloe of Mellow 94.7 will find Merrell footwear perfect for their various excursions. “I take joy in knowing that I have the right kind of shoes for the things that I love to do and places that I travel to,” she explains. “Since I love the outdoors, Merrell has been a constant companion, making sure my feet are taken care of 100%, whether I run 21 kilometers, go backpacking or hike up the boondocks.”

Merrell’s Pretty Strong women flourish in all types of adventures, always in pursuit of their passion and excellence in their chosen field.

More models of Merrell are designed to enhance the experience even further. Pound the pavement in All Out Rush, the winner of Women’s Running 2014 Sole Mate Awards as the best trail running shoe.

With the shoe’s natural shaping, the low-impact running shoe is built to help pretty strong woman run in ease wherever the adventure takes her.

For runners looking for smooth transitions from road to trail, the All Out Fuse is strongly recommended. It is specially constructed to enhance agility and flexibility.

All Out Flash

For women who place speed must choose premium All Out Flash for its responsiveness and natural fit.

The new styles in the All Out collection are designed to lift women to even greater heights. A brand that is founded on passion and commitment to the great outdoors, Merrell continues the campaign to celebrate all pretty strong women with the same love for adventure.

Merrell’s Pretty Strong campaign reaffirms the brand’s commitment of constantly inspiring people — especially pretty strong women — to get outside and see the outdoors in a new light.

Merrell is available in leading department stores and sports specialty stores nationwide.

You may also visit their store in Ayala Center Cebu, or like them in Facebook through www.facebook.com/MerrellPhilippines, and follow them on Twitter and Instagram via @Merrell_PH.