PH Keen to Bolster Exports, Investment Drive in World’s Biggest Industrial Event

Manila, Philippines ‐‐ The Philippines’ booming industrial and manufacturing sectors are expected to get more foreign investors as its government ramps up its non‐traditional trade and investments promotion drive in the upcoming Hannover Messe in Germany on April 1‐5, 2018.

The Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI‐CITEM), is inviting Philippine industrial and electronics companies to join its exhibit and trade mission activities as it eyes to attract more investments for the country’s manufacturing sector.

DTI-CITEM Executive Director Pauline Suaco-Juan.

“We are taking trade and investment promotion to a whole new level as we tap our partners for inclusive growth from the electronics sector in a trade mission to the world’s most important industrial tradeshow and the largest capital goods exhibition in Germany,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

Hannover Messe is the world’s biggest industrial fair which offers a full range of groundbreaking technologies and innovations throughout the whole industrial value chain‐‐from automation to supplier solutions.

With the lead theme “Integrated Industry‐Industrial Intelligence,” Hannover Messe 2019 will spotlight the interplay and potential of automation and energy technology, information technology (IT) platforms and artificial intelligence (AI) in driving the transformation of the global industry.

The five‐day event will cover the complete picture of the world’s six industrial value‐adding chains under one roof, namely: (1) integrated energy; (2) integrated automation, motion and drivers (IAMD); (3) industrial supply; (4) research and technology; (5) digital factory; and (6) compressed air and vacuum technology (ComVac).

In 2018, the Germany‐based event gathered over 5,000 exhibiting companies from over 75 nations and was attended by 210,000 visitors and trade buyers across the world.

DTI-CITEM urged PH firms to be part of Hannover Messe delegation

“As a hotspot of the global industrial value chain, Hannover Messe is the prime platform to drumbeat and build up investor confidence in the Philippines as a rising powerhouse in manufacturing, industrial activities and other relevant technologies,” said Suaco-Juan.

“We still have limited slots open for Philippine companies that want to join the Philippine trade mission to Hannover,” she added.

For the event, DTI-CITEM will organize an exhibit for industrial and electronics manufacturing stakeholders under the PartnerPhilippines pavilion complemented with targeted pre-event marketing and promotional initiatives for the Philippine industrial sector to spread information about opportunities for growth and investment in the country.

“We are also arranging business-to-business (B2B) meetings that will link Philippine industrial and electronics stakeholders to potential investors, technology adapters, developers, suppliers and other stakeholders before, during and after the event,” Suaco-Juan noted.

In partnership with the Philippine Trade and Investment Center (PTIC) in Berlin, DTI‐CITEM is tapping key government partners to encourage potential participants in the premier industrial fair. These agencies include the Bureau of Investments (BOI) and the Philippine Economic Zone Authority (PEZA).

“Through this synergy among stakeholders, we will be able to seal partnerships with foreign investors and mobilize much‐needed funding for the technology and infrastructure advancement of our manufacturing sectors,” explained Suaco‐Juan.

“It will also give motivation to our stakeholders in the private and public sectors to strengthen the Philippines’ industrial growth and technological competitiveness as more countries look at Southeast Asia for new industrial opportunities,” she added.

Those who are interested to join the Philippine Trade Mission to Hannover Messe can contact Ms Tal Bernardo (Project Officer) via e-mail at qcbernardo@citem.com.ph.