Boysen: Mix & Match

Guests dipped their ‘swatchsicles’ into an array of paintbuckets

After its successful run at the Interior and Design Manila 2016 and Worldbex 2016, Boysen brought the Mix & Match ColorLab to Cebu during the PHILCONSTRUCT Expo last June 2-4, 2016 at the Waterfront Cebu City Hotel and Casino.

Johnson Ongking, vice president of Pacific Paint (Boysen) Philippines, Inc. said, “Color is an experience. With the Mix & Match Color Lab, the company moved away from the traditional manner of presenting our product offerings in exhibitions. Instead, we have opened up the possibility of having our clients experience the colors firsthand by providing them “swatchsicles,” or sticks, which they can dip into open cans of paint.”

Participants were given 5 swatchsicles and the freedom to choose from 80 paint buckets to dip it in at the Mix & Match ColorLab. The swatchsicles can then be turned into keyholders, bookmarks, bag-tags or swatches in case people may need it for future projects.

Boysen is the leading manufacturer in the paint industry and has been serving in the Philippine market for more than 60 years. It offers 4000 colors; more than 80 of which were displayed at the PHILCONSTRUCT Expo.