Boost Your Business: Email Marketing Best Practices

While small business owners continue to explore and uncover new ways to grow their business, one tried and tested method that shouldn’t be ignored is the ever-powerful email marketing campaign. Email marketing is a cost-effective measurable way to reach and retain customers, increase brand awareness and create a loyal band of followers.

In the latest article on PR Newswire’s Small Business PR Toolkit, contributing author Steve Lazuka elaborates on six email marketing best practices that will entice the reader and increase your brand’s exposure:

Appeal to the reader. Don’t over personalize your message, but use data collected to appeal to a personal aspect of your customer’s life. Utilizing a recipient’s sales or purchase history is one way to achieve this.

Promotions. Offer a limited-time promotion specifically for your recipients that can easily be shared through social media channels.

Content format. Information should be concise and calls to action should be clear. Bulleted lists can provide a few details and then encourage your reader to visit the website for more information.

Feedback. Ask for feedback and allow recipients the option to adjust the frequency of the email communications.

Mobile accessibility. Optimize email by formatting it for computers and mobile devices.

Click-through Rate. Review and collect data related to your campaign in order to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved.