Agoda’s Eco Deals Survey: 4 in 5 Travelers Care About More Sustainable Travel

As Pinoy travelers venture to explore new horizons, they are increasingly mindful of the potential impact of their choices. According to a survey conducted by digital travel platform Agoda, 92% of Filipino travelers care about more sustainable travel. Respondents highlighted that financial incentives, the availability of sustainable travel packages, and clearer guidance on sustainable travel practices could encourage them to make more sustainable choices on their next trip.

Over ten thousand respondents were polled on Agoda’s platform, from ten markets across Asia. with almost 8 in 10 travelers stating their willingness to make more sustainable travel choices: with 18% of respondents indicating that they would always make every effort to ensure they travel more sustainably. Still 22% of travelers rarely consider sustainability in their travel decisions – with Japan’s travelers least concerned (45%) versus only 8% of travelers from the Philippines.

Financial incentives could play a key factor in making more sustainable choices
Agoda’s Eco Deals Survey also asked respondents for the key factors that could help encourage them to make more sustainable travel choices. In all markets, financial incentives came out on top, with an average of 45% of respondents highlighting incentives like discounts as the key factor. This sentiment was particularly strong in Singapore (58%), Taiwan (54%) and Indonesia (47%). In the Philippines, close to half of the respondents (44%) expressed that financial incentives are a primary factor in their decision-making when it comes to traveling more sustainably.
The availability of sustainable travel packages ranked second, with offerings ranging from guided conservation hikes to supporting local initiatives of more interest to travelers from the Philippines (28%), Vietnam (24%), and Thailand (23%). Clear guidelines on sustainable travel practices (#3), education and awareness of environmental impact (#4), and relevant sustainability policies from the local government (#5) completed the top five.

Enric Casals, Associate Vice President at Agoda, said “The message is loud and clear: Travelers want to make more sustainable choices. Agoda’s Eco Deals Program offers travelers a range of great value deals on selected properties, and for every booking, Agoda donates one US dollar to local conservation projects of the World Wide Fund for Nature (WWF). With a total donation target of up to one million US dollars, we are helping travelers to see the world for less, and do their part to give back to the destinations they care about.”

When asked which sustainable travel practices travelers from the Philippines would prioritize on their trips, 33% shared that they are keen on supporting local communities and conservation projects. 24% opt for more sustainable travel packages that promote conservation-focused activities and tours, while 15% look to recycling and reducing waste.

Across Asia, over a quarter (26%) of the respondents chose supporting local communities through actions such as purchasing locally made products or contributing to local initiatives.
Recycling and waste reduction (20%), like reusing towels and bed linens, was the second-most named preferred action by all travelers, followed by participating in conservation-focused activities and tours in third with 17% of the votes. Other key practices include opting for accommodations with sustainability certifications in the fourth and selecting more sustainable transportation options in the fifth.

Since the launch on 3 March 2024, World Wildlife Day, anyone traveling to Southeast Asia can book Eco Deals on Agoda. For every Eco Deals booking, a dollar is donated to the World Wide Fund for Nature (WWF) conservation projects aimed at protecting wildlife and conserving critical habitats in Southeast Asia. In addition, travelers can benefit from a discount of up to 15%. More information can be found at www.agoda.com/ecodeals. (MCN)