CitySavings Named One of the 2024 Philippines’ Growth Champions

City Savings Bank (CitySavings) continues to cement its position to become the leading mass market bank in the country with its inclusion as one of the 2024 Philippines’ Growth Champions.  The Philippine Daily Inquirer released the report with international market research firm Statista.

This year’s Philippines’ Growth Champions are companies with remarkable growth and resilience amidst a challenging business landscape. The report further highlights the highest percentage growth in revenues between 2019 and 2022.

CitySavings, the thrift arm of Aboitiz-led Union Bank of the Philippines (UnionBank), ranked 19th out of the top 30 companies from various industries on the exclusive list.

Beyond revenue growth, this also demonstrates the Bank’s proactive commitment to delivering fast, easy, and convenient services and enhancing the overall banking experience of the mass market.

Since its transformation journey, CitySavings has ventured into harnessing digital and mobile technology to create more client touch points beyond the traditional brick-and-mortar. The Bank’s Messenger chatbot, Talk to Maria, provides a 24/7 inquiry service and a seamless new loan application process. CitySavings Mobile enables teacher-clients to apply for a loan and easily track the status of their loan application whenever and wherever. Mobile app users can conveniently check their savings accounts, transfer funds, and pay bills. And its first Bank-on-Wheels (BOW) kiosk with UnionBank makes banking services more accessible.

CitySavings Chief Executive Officer Lorenzo Ocampo takes pride in the Bank’s achievement as one of the 2024 Philippines’ Growth Champions and commits to ensuring that the Bank grows alongside its clients. “This is a testament to the relentless dedication and hard work of every CitySavings Banker, who tirelessly strives daily to ensure our clients receive top-quality service. I extend my heartfelt gratitude to our CitySavings Bankers and clients for their invaluable contributions in shaping the CitySavings we are today”.

“We are a service-driven company,  always looking for ways to utilize technology to improve how we serve our customers and be the best in our market. I am confident that our deliberate efforts to transform our approach to banking will not only meet but exceed the needs of the mass market segment both now and in the future,” shared CitySavings President Manuel Santiago, Jr.

Through this initiative, visionaries of The Philippine Daily Inquirer and Statista hope to inspire more Filipino companies to emulate such success and embark on enduring growth endeavors, contributing significantly to the country’s economic advancement. (MCN)