Jollibee Expands Further in Europe, Opens 3rd Branch in UK

Jollibee Foods Corp. (JFC) continues to grow overseas as the homegrown restaurant chain opens its third store in Leicester City.

This comes as JFC bared its plans to open 50 stores in Europe in the next five years.

Dennis Flores, president of JFC Europe, Middle East, Asia, and Australia, said that the strategy to widen the customer base of the fast food chain is working.

“This is a good indication that our strategy to make Jollibee appeal to the mainstream market is working -allowing us to widen our customer base. We are very much encouraged to see the initial days’ sales outperform projections by double digits, even surpassing the recent blockbuster Liverpool opening,” he said.

The Leicester City store is the second Jollibee the food chain opened in the span of just two months despite the area despite it having lockdown protocols imposed.

As part of Jollibee’s own health and safety precautions inside their restaurants, physical distancing and other strict safety protocols were enforced to ensure the wellbeing of the customers and the store team.

To date, Jollibee has over 1,400 stores globally. (GFB)