Eastern Communications Held Eastern Transcendence Summit to Support Business Improvement

Eastern Communications recently held the Eastern Transcendence Summit, a virtual event attended by global and local industry leaders who aim to support businesses as they move forward.

Continuing its commitment to support companies amid the widespread disruption brought about by the pandemic, the Eastern Transcendence Summit addressed the needs for businesses to achieve agility, resiliency, productivity, and more through leveraging technology.

The virtual summit was attended by Enterprise and SME companies across the country as Eastern Communications brought together motivational speakers and industry experts to rally leaders to rethink
the way they do business, optimize learning and initiate change.

Jonathan Yabut, Asia’s Millennial Guru on Career Management, Leadership & Digital Marketing and one of the keynote speakers, tackled transcending business frontiers in the now normal and encouraged business leaders and IT managers to never hesitate in investing in technology.

“As leaders, as business owners, continue exploring technology because you will never know what you will be able to stumble on that will eventually propel your business to more success. Embrace new ways
because it can also help you in managing people,” Yabut said.

Meanwhile, Best Selling Author, Renowned Speaker, and Sought-After Leadership Coach, Sgt. Lloyd Luna, PAFR shared his struggles since the pandemic and how it transformed him. With businesses facing challenges nowadays, Luna presented the Intentional Transformation Framework
composed of Disruption, Realization, and Creation which encourages the audience to acknowledge the problem, plan a solution, and bring it to life.

The summit also included panel discussions – the first panel on “Transcendence & Leadership Redefined by Crisis” with Praxis Associates Philippines Senior Partner Jude Acidre, UnionBank CMO Albert Cuadrante, Ateneo CCE Lean Six Sigma and Service Excellence Programs Program Director Anamaria Mercado, and Edukasyon.PH CEO Grace David, talked about refining leadership practices to make the company thrive despite the crisis.

Meanwhile, the second panel on “Transcending Business Frontiers in the Now Normal,” with Fortinet Senior Business Development Manager Ching Ping Wong, APJC Collaboration Partner Sales & Engineering Director Steven Vials, Trend Micro Senior Presales Consultant Christina Bautista, and Cato Networks Director of Security Product Marketing Demetris Booth explored digital transformation which is crucial for businesses to thrive moving forward.

“There will be challenges or setbacks. I assure you it is an uphill climb with unexpected hurdles but above all these, Eastern Communications will respond to our customers’ needs and work together with them. Let this be the golden hour for every Filipino businessman to be able to compete globally. Together, we can do it,” shared Eastern Communications Sales Division Head Michael Castañeda.

“We continue to create new solutions making technologies available for all segments of our market – in all sizes and all industries. That is democratizing the dispersion of technological developments – be it in connectivity, cloud, cybersecurity – across the country. This is our commitment in overcoming setbacks to stride forward.” Eastern Communications Product and Innovation Division Head Edsel Paglinawan added.

To learn more about Eastern Communications and its events, visit eastern.com.ph or follow them at facebook.com/easterncommph.