Affordable High-End Quality Makeup Brand in Cebu

BYS, also standing for “Be Your Self”, is this Australian-based makeup brand’s aim for its every aficionado. Arraying variety of colors in its eye, skin, lip and nail products, is this cosmetic line’s uniqueness.

Value-for money is also what describes this makeup brand with a lip duo for example priced at P299 and the cheapest at P229 for a lipstick. With this, quality as well is not sacrificed since all of the products of BYS are highly pigmented, providing flawless, even and long lasting coverage on the skin for day and night.

It has its different foundations, concealers and powders for the face; an extensive range of eye items with glitters, metallics, cremes, bold eyeshadow palettes and mascaras, eyeliners that are easy to apply and shimmer powders; high quality , long lasting lipstick, high shine lipgloss and defining lipliner in many wearable shades.

BYS is also known for its nail polish collection where it uses a French based formula that is quick drying, long wearing, chip resistant and formaldehyde-free. It has more than 300 colors offered ranging from fun fashion colors of basics, neons, scented, glitters metallics, sheers and chromes. It has also its organic minerals line called the Minerals Naturale for the sensitive, oily and acne-prone skin. It is infused with 100% minerals with no chemicals, dyes, preservatives or talc, allowing the skin to breathe.

The BYS brand represents one of the most exciting ranges cosmetics in the world today. It is a proof that it is possible to produce world-class products without the exorbitant prices tags. BYS is designed and developed in Melbourne, Australia, and sets the trend, not just follow, for the females around the world of all ages—regardless of age, skin color, or race. It puts premium on fun and fashion, showcasing over 1,000 different products and growing—that everyone can afford.

“Why can’t you be beautiful just because you don’t have money? Why do you have to pay so much to be beautiful?,” quips Angie Goyena of iFace Cosmetics, the local distributor of BYS in the Philippines.

BYS is US FDA, EU and Japanese standards approved, bagging the seat as the second largest cosmetic company in Japan, first in Australia.

“BYS is fashion-forward. It sets the trend, it just doesn’t follow the trend,” added Goyena.

Media guests and fashion bloggers in Cebu were treated to a Makeup Workshop 101 by BYS last July 25 at Maya Mexican Restaurant, in Crossroads, Banilad. BYS is available at  SM Department Store and Watson’s  outlet in Ayala Center Cebu.

For more info, check www.bys.com.au or visit Facebook BYS Philippines.

Fun and fashion is what BYS is all about, filling in the void for trendy, exciting, good quality and great value cosmetics

BYS products available in SM Department Stores and Watson’s outlets