Adidas Announces Photo Print App That Prints Instagram Photos on your Shoes

Adidas has teased its upcoming Photo Print app that lets you custom design the ZX Flux trainer with your own Instagram photos and order them directly from your smartphone.

The iPhone and Android app lets you print any image on your Instagram account onto the trainers, allowing you to create a one-of-a-kind trainer that’s completely unique.

Adidas posted a 15-second teaser video on Instagram to unveil the Photo Print app showing a montage of colorful ZX Flux trainers.

The Adidas ZX Flux is a part of the customizable miAdidas platform that lets you design and purchase your own unique trainers.

Earlier this month, Adidas Originals design director Sam Handy hinted that an Instagram project was in the works in an interview with Sneaker News.

“I don’t want to give too much away but we’ve got stuff planned in mi adidas that we should be able to announce in the next few weeks,” Handy teased. “It’s gonna be a real game changer in customization, like something mind-blowing and new.”

The app is set to launch in August 2014.

Source: t3.com