PHLPost Unfazed by Rise of Technology

Cebu Central Post Office postmaster Marilyn Omar said they are not threatened by the advent of new technology because postal mail, or snail mail, will always be there.

People nowadays communicate online through e-mail and social media, but despite these communication platforms which are readily accessible and more convenient, Omar said the Philippine Postal Corporation (PHLPost) will remain in business.

“Even though the number of personal mails has decreased, the volume of business mails is still on a high rate. Ever since before, postal mails have grown because of business mails,” Omar said.

“In the Cebu Central Post Office alone, the average mail posted per month ranges from 150,000 to 200,000, and most of those are business mails. The rise of technology doesn’t matter to us, as letters will always be there,” Omar added.

The Philippine Postal Corporation, meanwhile, also launched its “Salamat Po” Letter Writing Project which is in coordination with the Department of Education (DepEd).

This project is aimed to encourage students from the elementary level up to senior high school to write and send letters through the post office.

“What we are doing right now, in coordination with DepEd, is conducting an information caravan in every school. Our caravan includes an audio-visual presentation on how to write a letter in a business format. We also have workshops on how to properly address the envelope, since it’s important especially when they will be applying for a job in the future,” Philippine Postal Corporation-7 information officer Rachel Betos said.

The PHLPost’s main objective in this project is to develop the writing skills of the students and enflame their passion to write despite the existence of modern communication. (USJR intern Levirose Caballero/PNA)