Women’s Fashion eCommerce Platform FloryDay Corners the International Market by Making Shopping Fun Again

Boasting over 1,300,000 combined cross-channel social media followers and a market scale estimated at over $1 trillion, global eCommerce platform FloryDay is primed to rival the world’s largest online retailers of women’s clothing and accessories. From a customer standpoint, however, the most profound draw is the shopping experience itself.

FloryDay customers enjoy an impressive range of affordable, coveted women’s clothing styles including dresses, blouses, and all major categories. Accessories are added to create a one-stop shopping experience, allowing customers to easily round out seasonal wardrobes. FloryDay shoppers have access to new colors, silhouettes and trends to develop their own unique style, which seems paramount during the age of #OOTD and social media sharing. In an exciting development, the company recently expanded their listings to Amazon.com, allowing them to reach more of their customer base.

A scroll through the homepage reveals everything from breezy festival style to minimalist office-wear and romantic floral prints, all trends inspired directly by the market’s needs. Notably, the platform has designed their digital shopping experience to inspire feelings like joy and inspiration. In such a competitive market, prioritizing customer happiness is no small task, but FloryDay’s reviews reflect their success in this arena. One thrilled customer declared, “Finally, I found my favorite online dress website!” Another praises the company as “fast and reliable”, with “beautiful dresses for any occasion.” The founders agree that many of these positive remarks are due to FloryDay’s personal online boutique environment, allowing visitors to the site feel valued and confident while they find the perfect outfit.

Further draws include flash sales and deep discounts on pre-orders, with clearance styles as low as 80% off. Bonus points that convert to eCommerce “cash” allow customers to benefit from purchases and receive discounts on future orders. Unlike many direct competitors, the platform offers a full range of standard sizing, from Extra-Small to Extra-Large. Customer service continues to be a priority for the company. Returns and exchanges are made painless, and customer service representatives can be reached through an instant messaging window.

With these and future enhancements to the eCommerce experience, FloryDay is slated to continue taking the eCommerce world by storm, and win over an impressive market demographic by 2018.