Using Graphic Design to Make Your Small Brand Stand Out

Who said graphic design is just for conglomerates, fancy agencies, or big players in any industry? It’s also a powerful tool that small businesses can utilize greatly to stand out from the crowd and attract more customers.

Let’s talk about tips on how you can use graphic design to create a unique and memorable brand identity.

Choose a color scheme that reflects your brand personality

Colors almost always have a huge impact on how people perceive your brand since they can convey emotions, values, and messages non-verbally. For example, in color psychology, red can suggest passion, excitement, or aggressiveness. Meanwhile, blue can imply trust, pureness, or professionalism.

Utilize colors well to introduce your brand and what you’re all about to your customers or audience without saying too much. To find the best colors for your brand, you can use online tools like Coolors, Adobe Color, and even Canva to create your own color palettes.

Moreover, you can always take a look at what your competition is doing for benchmarking.

Create a logo that represents your brand identity and values

The logo you’re creating is the most recognizable element of your brand. It’s the first thing that people see when they come across your business.

While colors aim for emotion, a good logo aims to communicate your brand’s name, mission, and personality in a simple and memorable way, granting you make it memorable.

Designing a good, original logo requires the work of a professional graphic designer who knows the principles of graphic design such as shapes, contrast, and typography.

If you still do not have the budget to hire a graphic designer, you can also use online logo makers like Canva, but you’ll run the risk of having the same-looking logo with another brand from either nearby or thousands of miles away.

Graphic design is a great way to make your small brand stand out. By following these tips, you can create a color scheme and a logo that will reflect your brand personality and message. Remember to always take a look at other brands to find inspiration should you reach a creative wall. (GFB)