The New Base Line Center: Breathing Life Into Cebu’s Good Old Days

A rapidly growing sector of empowered mid-income professionals and high-end millennials, combined with an exceptional growth in the real estate industry, has rekindled attention to Cebu City’s prestigious former Base Line complex right in the heart of Midtown Cebu.

While many real estate developments are found in the city peripheries and reclamation areas, the new Base Line Center project by homegrown real estate firm Cebu Landmasters Inc. (CLI) is located in the city center where shared memories and experiences have already developed across generations of Cebuanos.

“For decades, the former Base Line complex was the place to be for family get-togethers, athletics activities, and hanging out with friends. Our centerpiece project plans to bring back all those good memories for all Cebuanos,” said Landmasters Inc. President and Chief Executive Officer Jose R. Soberano III.

Nostalgic old days

Established in 1973, Base Line was one of the original homegrown lifestyle destination in the city. Base Line Gym offered a venue for workouts, martial arts classes, and later on wall climbing while Base Line Restaurant had fine dining and an intimate setting for formal events and parties.

Tennis and volleyball matches, among other athletic events, were also held at Base Line. With its convenient location along Juana Osmeña Street in the old Cebu uptown, Base Line also became the scene of street parties during Sinulog celebrations every January.

“Base Line has become a landmark that many Cebuanos grew up with. Its significance is measured by the way the area itself is known by the name Base Line. With the new Base Line Center, we hope to revive the nostalgic old days while breathing in new life into the area,” said Soberano.

Living Life at Baseline

Inviting prospective clients with the refrain to “live the life” in Base Line, CLI hopes to attract established professionals like doctors, lawyers, entrepreneurs as well as high-end millennials and investors who are not only career-oriented but also aspire to keep up with contemporary urban lifestyles.

A modern and upscale development on a 1.6-hectare prime lot, the Base Line Center will be a combination of office, residential, hospitality and commercial hub that seeks to address the growing preference by professionals and millennials for mixed-use communities where they can be close to shops, restaurants, and offices.

The Base Line Center will be developed in two phases. Phase 1 includes Base Line HQ (Tower 1 Office condo), Citadines Cebu City(Tower 1 Serviced Residences), Base Line Premier (Tower 2 Residential) and ground and second floor commercial spaces that will feature a supermarket, a fitness gym, food, dining, retail outlets, and alfresco areas.

Moreover, there will be a separate and independent lobby access for office and residential users to ensure privacy and security, landscaped gardens and well-preserved mature trees, surface, basement and podium parking, as well as an internal road and pedestrian network.

“There is growing preference for a more vibrant urban living that emphasizes location with a strong sense of history. Base Line Center not only provides this through its features and amenities but also attends to the growing desire for green spaces with its sky gardens where one could just relax, unwind and enjoy the view” said Soberano.

Strategic location

Apart from its impressive features and amenities, Baseline Center, also boasts of a strategic location that is conveniently right in the middle of shopping centers, commercial establishments, schools, hospitals, churches, and government offices.

The Fuente Osmeña Circle, the Redemptorist Parish Church, as well as the Rizal Museum and Library along Osmeña Boulevard will just be a walking distance from the Base Line Center.

“What we’re trying to build is a unique community that ultimately makes life worth living. With almost everything literally on your doorsteps, your time and resources are not wasted on long traffic hours. It means less stress and more time for rest, recreation, work and other fulfilling activities,” he said.

Cebu Landmasters  will be opening a new chapter in the history of Base Line as it creates a vibrant and sustainable hub that continues the historical legacy as a preferred lifestyle center for generations of Cebuanos.

Prospect buyers and unit owners can take a look at the Base Line Center Showroom located inside the property where the tennis courts used to be. The showroom showcases residential model units, including a studio, one-bedroom, 2 studio units combined to make 1 bedroom and a loft type unit.

For more information, contact the showroom at (032)  340 1497 and 0917 559 7885 or visit the CLI website at www.cebulandmasters.com.