Starbucks and Peanuts Unveil Global Campaign Featuring Exclusive New Snoopy Persona

Starbucks and Peanuts have come together to launch a global brand partnership that celebrates kindness, coffee, and community. Starting March 27, Starbucks stores will introduce an exclusive line of Peanuts-inspired merchandise, food and beverages. This exciting collaboration will feature the Peanuts gang, as well as the Snoopy persona, Joe Kind Snoopy, available exclusively at Starbucks.

Inspired by the Peanuts’ core of community and kindness and Starbucks commitment to making a positive impact in communities it serves; the promotion celebrates the belief that even the smallest acts of goodwill can have​ a profound impact on people’s lives. Like Starbucks, Joe Kind Snoopy encourages people to connect through the simple, everyday acts of kindness.​

“It’s a great time to be kicking off this phenomenal campaign with Starbucks across the globe as we enter the 75th anniversary year for Peanuts,” said Lisa Silverman Meyers, Senior VP, International, Peanuts Worldwide. “We love that this program began from a place of community and kindness, which has been so core to the Peanuts story since the first strip.”

The collaboration is available throughout April, which is Starbucks Global Month of Good, a time when Starbucks partners (employees) around the world come together to make a positive impact on the planet and in the communities Starbucks serves. For the past 15 years, Starbucks partners have dedicated their time to volunteering with local non-profit organizations throughout April, reinforcing their commitment to community service.

“This collaboration is a celebration of Starbucks and Peanuts shared values: a commitment to kindness, positively impacting communities and creating moments of connection,” said Joshua Fine, vice president of international marketing for Starbucks. “As a global brand, we are uniquely positioned to use our scale for good to share messages of kindness and create real impact through our Global Month of Good initiatives. We are honored to have Joe Kind Snoopy be the star of this partnership and encourage acts of kindness around the world.”

In stores across the Philippines, Starbucks customers will enjoy new beverages, merchandise, and an exclusive Starbucks card. Starbucks customers inspired by Snoopy and the gang are encouraged to join the kindness movement on social media with #GlobalMonthofGood.

Merchandise Collection 

The global partnership between Starbucks and Peanuts, featuring exclusive, limited-edition Joe Kind Snoopy merchandise, is all about creating moments of connection.

Join us as, with the help of Starbucks, Peanuts (and Joe Kind Snoopy) spread love, friendship, joy and gratitude around the world.

Reuseable Plastic Cup (16oz) Peanuts Joe Kind Snoopy

The design on this reusable cup is reminiscent of the first Starbucks + Peanuts collaboration that launched in Japan in 2022, with Joe Kind Snoopy wearing a green apron and spreading joy through coffee.

Price: ₱295

Stainless Steel Cold Cup (24oz) Peanuts Friendship

This 24oz stainless steel cold cup showcases a heartwarming moment among the Peanuts characters, with Joe Kind Snoopy delivering a cup of love to Charlie Brown and Lucy – creating a moment of connection with his friends.

Price: ₱2,295

Plastic Cold Cup (24oz) Peanuts Love

This 24oz cold cup features Joe Kind Snoopy listening with his whole heart as his friend Woodstock shares a story in bird language. The print is placed on the outer layer, with a blue see-through inner, and a wide, easy-to-clean tumbler design with double-wall construction and a smooth flat lid with a straw.

Price: ₱1,375

Stainless Steel Tumbler (16oz) Peanuts Love

This 16oz stainless steel tumbler features Joe Kind Snoopy hugging his little friend Woodstock. This item has double-wall vacuum insulation, a trusted flip lid for spill resistance, and temperature retention for hot drinks (3 hours) and cold drinks (4 hours).

Price: ₱2,395

Stainless Steel Tumbler (16oz) Peanuts Joe Kind Snoopy

This 16oz stainless steel tumbler features Joe Kind Snoopy and Woodstock celebrating as they spread love, joy and happiness around them. It has a matte finish and double-wall vacuum insulation, a spill-resistant flip lid, and a tapered body for a comfortable grip, keeping drinks hot for 1.5 hours and cold for 4 hours.

Price: ₱2,345

Stainless Steel Water Bottle (16oz) Peanuts Joe Kind Snoopy

This 16oz stainless steel tumbler features Joe Kind Snoopy and Woodstock feeling the love after uplifting their friends with little acts of kindness. This item has a double-wall vacuum insulation, a leak-proof lid, and an ultra-light build for easy carrying, keeping drinks hot for 6 hours and cold for 9 hours.

Price: ₱2,545

Plastic Water Bottle (24oz) Peanuts Gratitude and Compassion

This 24oz plastic tumbler features Joe Kind Snoopy helping Woodstock to feel better, turning his day around. This item has a leak-proof screw-on lid, and a retractable lanyard for easy carrying.

Price: ₱1,025

Ceramic Mug (140z) Peanuts Friendship

This 14oz Peanuts mug showcases all the Peanuts gang hanging out and having a good time. This mug features a light, matte finish.

Price: ₱1,295

Stainless Steel Cold Cup (16oz) Peanuts Friendship

This 16oz stainless steel cup showcase Linus, Woodstock and Joe Kind Snoopy sharing a cozy blanket with their best friend, creating a heartwarming moment of friendship. It features an opaque matte finish, a see-through lid with 3D ornaments, double-wall construction, and vacuum sealing, keeping beverages cold for up to 6 hours.

Price: ₱3,175

Ceramic Mug (12oz) Peanuts Joe Kind Snoopy with Cap

This 12oz Peanuts “Joe Kind Snoopy” mug features a removable cap lid for customizable styling. It has hand-painted matte glaze with a decal and comes with a hang tag and individual retail box.

Price: ₱2,245

Cross Body Bag Peanuts Friendship (Available in select stores)

This crossbody bag features Joe Kind Snoopy, uplifting his friends with their favorite beverages and creating meaningful moments of connection as they all hang out together. This item is made of faux leather with debossed artwork, Starbucks logo on the button, an adjustable, detachable shoulder strap and one zip compartment.

Price: ₱2,975

Keychain Peanuts Joe Kind Snoopy (Available in select stores)

Keep your keys stylishly organized with this adorable keychain! Featuring a charming design of Joe Kind Snoopy, this keychain is perfect for adding a touch of fun to your everyday essentials.

Price: ₱1,275

Cup Sleeve Peanuts Joe Kind Snoopy (Available in select stores)

This delightful cup sleeve helps carry hot or cold beverages and features Joe Kind Snoopy wearing his green apron as he shares beverages and joy with everyone around him.

Price: ₱795

Online Exclusive – Stainless Steel Water Bottle (12oz) Peanuts Joy and Happiness

This 12oz stainless steel tumbler features Joe Kind Snoopy sharing joy and happiness with his friend Woodstock, a small gesture that made his heart sing. This tumbler has an opaque matte finish with a leak-proof lid, flow control inner lid, double-wall construction, and vacuum seal, keeping beverages hot for 6 hours and cold for 6 hours.

Price: ₱2,195

Online Exclusive – Tote Bag Peanuts Joe Kind Snoopy

Carry positivity wherever you go with this inspiring Joe Kind Snoopy tote bag! Featuring a vibrant design with uplifting messages and cheerful illustrations, this bag is perfect for brightening your day and spreading joy to those around you.

Price: ₱1,575

Online Exclusive – Plastic Water Bottle (16oz) Peanuts Joe Kind Snoopy Love

This 16oz plastic water bottle features the adorable Joe Kind Snoopy giving a warm hug to his best friend. It has a colored opaque lid, silicone strap, and base sleeve, and comes with a hang tag to carry it around easily throughout the day.

Price: ₱1,295

Starbucks Cards and eGifts

Fans can also share love and kindness with the Starbucks Card for Global Month of Good available in an array of Peanuts inspired design that can be loaded with amount of min. P500.

Starbucks Card:

BEVERAGE DESCRIPTIONS

Joe Kind Snoopy Chocolate and Caramel Oatmilk Frappuccino®

With black and white hues symbolizing Snoopy and flavors that bring back childhood memories, the Joe Kind Snoopy Frappuccino is a creamy blend of vanilla syrup and chocolate chips with a combination of chocolate and caramel sauces. The Frappuccino body is topped with whipped cream, chocolate sauce and a cute Joe Kind Snoopy chocolate topper.

Available in blended coffee and cream formats.

Joe Kind Snoopy Chocolate and Caramel Oatmilk Latte

The Joe Kind Snoopy Latte is built with an espresso base, a drizzle of caramel and chocolate sauces on the sides of the cup, milk and topped with whipped cream, chocolate sauce and a Joe Kind Snoopy chocolate topper.

Available in hot and iced. (MCN)