Sinulog Lights Up Smoke-Free with IQOS and ZYN Debut in Cebu

Cebu’s iconic Sinulog Festival, celebrated every January with the rhythm of drums, devotion, and the chant “Pit Señor!”, welcomed a modern twist this year as IQOS ILUMA I and ZYN Bright Green officially debuted in the city. The launch brought a smoke-free lifestyle to the heart of Cebu’s most vibrant cultural celebration, aligning innovation with tradition.

Designed for adult smokers seeking better alternatives, IQOS ILUMA I introduces cutting-edge heated tobacco technology that is cleaner, seamless, and intuitive. Its standout feature, the ability to pause when not in use and restart anytime, fits perfectly with the dynamic flow of Sinulog, where festival-goers move between parades, dances, and spontaneous street celebrations.

Complementing this innovation is ZYN Bright Green, the newest addition to ZYN’s nicotine pouch lineup in the Philippines. With its zesty, minty flavor, Bright Green offers adult nicotine users a refreshing, smoke-free option that blends effortlessly into Cebu’s street-style festivities: no smoke, no disruption, just pure, vibrant flavor whenever and wherever it’s needed.

Immersive Launch Across Cebu

The debut was marked by simultaneous DJ-led activations on January 16, setting the tone for Sinulog weekend across Cebu’s hottest nightlife destinations. IQOS energized crowds at CORE, DOT, and TAGU, while ZYN brought immersive experiences to Dosage, Ten/Ten, and the LYVE Festival. From intimate club nights to large-scale parties, both brands were at the center of Cebu’s electric celebrations.

IQOS ILUMA I and ZYN Bright Green embody the modern Cebuano lifestyle, characterized by sleekness, effortless style, and a constant connection to the moment. Whether weaving through Sinulog crowds or dancing into the early hours, these smoke-free alternatives move with the rhythm of the city, offering adult consumers a way to celebrate without compromise.

Adult consumers can explore smoke-free living with IQOS and ZYN at www.iqos.com and www.zyn.com, as well as through IQOS Stores and major convenience outlets in Cebu.