Prince Hypermart Celebrates 10 years of the Sari-Sari Store Festival

The Sari-Sari Store (SSS) Festival is the annual advocacy event of Prince Hypermart (formerly Prince Warehouse Club). This festival is Prince Hypermart’s way of giving back to their loyal customers, and thanking them for the years of continued loyalty and support. The event also aims to grow the local economy by imparting the needed skills and lessons to the Sari-Sari owners on ways to grow their businesses, and further improve their entrepreneurial skills. It brings together sari-sari store owners from all over the province of Cebu through speaking engagements, helpful discussions, and valuable skills training for the attendees. Topics of discussion include entrepreneurship, micro-finance, merchandising, inventory, accounting, and best practices in running a successful sari-sari store business. It also includes an exhibition of the country’s top consumer brands showcasing their best product offerings and giving away exclusive deals to the Sari Sari Store owners.

The dazzling Prince booth at last year’s Festival. Prince Hypermart hosts an annual Sari-Sari Store Festival for its loyal members.

This year, Prince Hypermart celebrates 10 years of the Sari-Sari Store Festival with the theme: “TEN”dahang Karnabal: 10th Annual Sari-Sari Store Festival 2015. The vintage carnival theme is reminiscent of local peryahans that are staple entertainment during town fiestas. Rina Go, supply chain director of Prince Retail Group of Companies, attributes the decade-long success of the SSS Festival to being customer-focused because “the Festival has always been about the customer because it gives back to the them and it’s a celebration of their loyalty.” Go also added, the SSS Festival will not only be fun “but also educational for them to have a chance to learn in improving their own businesses.”

The celebration promises to be bigger, grander, and more fun-filled through an exciting program filled with games, prizes, and surprises. This whole day event will be happening on August 15 at the Amnezia Superclub, Ouano Ave., North Reclamation Area, Mandaue City.

The main highlights of this event are Department of Interior and Local Government (DILG) Secretary Mar Roxas as the Keynote Speaker who will deliver an inspiring message to the attendees, and Paul Jake Castillo as the celebrity guest set to entertain the crowd and make it unforgettable.

2,000 sari-sari store owners are expected to attend this years “TEN”Dahang Karnabal of Prince Hypermart.

This event is made possible by the event partners and sponsors who are committed to the same vision of Prince Hypermart. Co-presenting this event is Nestle represented by its brands Magic Sarap, Nestea, Milo, Nescafe and Bear Brand. Platinum sponsor for the event is International Pharmaceuticals, Inc. represented by its brands Bioderm, Casino Ethyl Alcohol Femme, Efficascent Oil, Omega Pro, and Winner Dishwashing Liquid.

Gold Sponsors are Unilever; Virginia; Purefoods; Procter&Gamble’s Safeguard, Head & Shoulders, and Ariel. Silver Sponsors are Monde Nissin’s Lucky Me; CEED Marketing’s Snowtime; Eleven 22 Sales Inc.’s Green Cross, Del, Zonrox, and Kopiko; Wellmade Manufacturing Corp.’s Bareta Detergent, Speed Babad, and Winrox; Zest-O; and Selecta.

Bronze sponsors include Coca-Cola, Perfetti Van Melle/ Basic Essentials Marketing represented by its brand Mentos, Colgate-Palmolive, Universal Robina Corporation, Permex, Mead Johnson’s Lactum, Prifood, Emperador Distillers, Pepsi, and Johnson & Johnson. Esteemed Media partners are Sunstar Superbalita and The Freeman’s Banat. Other exhibitors include Wet Gold Sales and Philusa. Attendees will be dazzled by displays of interactive and creative booths from each of the sponsors.

This annual fun-filled gathering is exclusive to members of the Royalty Program, Prince Hypermart’s membership rewards and points program. The membership base is growing with over 46,000 members all over the Visayas and Mindanao — mostly sari-sari store owners. An estimated 2,000 of these members,based in the Cebu province will be attending this year’s historic event.

(Center) Prince Retail Group of Companies President and CEO, Mr. Robert Go, is flanked by the top awardees in last year’s SSS Festival.

Prince Hypermart is one of the leading retail and wholesale chains in the Visayas and Mindanao region, with 24 stores to date. Since its founding in April 1990, the retail chain currently has seven branches in Cebu found in the North Reclamation Area, Old MCWD building in M.C. Briones, Danao City, Minglanilla, Dalaguete, Argao, and Daanbantayan.

The leading retail chain also has branches outside of Cebu in other parts of the Visayas and Mindanao. Prince is present in the provinces of Negros Oriental, Negros Occidental, Leyte, Samar and Northern Mindanao. For more information on Prince and the Sari-Sari Store Festival, please visit their website at www.princeretail.com.