Penshoppe Revs Up Cebu’s Fashion Pulse

Cebu-born fashion powerhouse Penshoppe is charging into the second half of 2025 with its boldest statement yet. With the launch of its newest campaign, Full Speed Ahead, the brand took over SM City Cebu on August 3 for a vibrant, style-fueled weekend celebrating its homegrown legacy, trend-forward pieces, and a nationwide community built on confidence, creativity, and connection.

Rooted in the call to accelerate toward your dreams, the campaign embraced personal growth and everyday momentum, offering curated collections as both fashion gear and mindset manifesto. High-impact visuals of movement, power, and individuality anchored the idea that style isn’t just worn, it’s lived.

More than a fashion showcase, the event featured immersive displays, curated workshops, and moments designed for fans, fashion lovers, and Club Penshoppe members. Cebu’s unique urban-tropical energy proved the ideal canvas for Full Speed Ahead, reflecting a lifestyle rich in creativity and culture.

Brent Manalo described the experience as surreal, sharing, “I used to Photoshop myself into Penshoppe campaigns in high school. Today, I get to live that dream and wear it.” His story reflected the campaign’s message of vision turned reality, reminding attendees that style has the power to manifest ambition.

James Reid echoed the sentiment with cool clarity, “Penshoppe feels so ‘James-coded’, it’s wearable, expressive, and always evolving. I love that the brand lets me infuse my sound and story into the look.”

Donnie Manaloto, Brand Communications Head of Penshoppe, added, “Having Brent and James represent Club Penshoppe is a reaffirmation of our commitment to style that resonates with anyone chasing their goals and owning their voice.”

And with Club Penshoppe expanding through the Penshoppe App, members gain access to exclusive offers, behind-the-scenes content, and priority invites to upcoming events, fueling a style movement grounded in affordability, authenticity, and self-expression.