Opening Doors with Property24

Buying and selling properties is no walk in the park. Buyers and seekers go through along evaluation process when finding the right home, where factors such as proximity and value for money affect their considerations. Meanwhile, property sellers patiently walk potential buyers through the process of finding the right home, by ensuring to keeping their advertisements up-to-date, or responding to every single query a prospective buyer has.

Real estate platforms like Property24 help ineffectively connecting members of the real estate ecosystem. With its new online campaign, “Find all properties here”, the leading portal aims to help both buyers and sellers achieve their real estate needs through comprehensive property listings that consider factors such as location, price, and other preferences. As the portal opens its doors to give more opportunities to Filipino families and real estate businesses, it also highlights its approach in making real estate easy and open for all.

Tapping into the mindset of buyers and sellers

According to a recent study conducted by the OLX Data Hub with Property24, sellers utilize online tools to complement traditional methods of face-to-face and onsite selling. Likewise, buyers- especially considerers, are heavily using online channels to look for property to live in, prioritizing channels that help them easily access property listings based on their preference.

Trust is the currency of online transactions. Property24 and OLX works towards connecting seriously engaged buyers and reliable sellers to facilitate safe, secure and trustworthy online and on ground transactions. Sellers’ identities are verified before they can post a property. They also get their money’s worth through a powerful Customer Relations Management (CRM) tool that enable them to efficiently list and edit their posts, and monitor and keep track of ad performance and value generation. Buyers equally benefit form the easy-to-use platform that makes it quicker to browse and filter through properties according to type, size, price range based on location and need.

Driving beneficial results for both buyers and sellers

Property24 leverages its sync with OLX to extend the reach of a property listing. When combined, both platforms give sellers a rise in web traffic and increase in potential buyers, delivering better value for subscription fees. Buyers are equally rewarded with more property options, higher seller engagement, and more pages viewed.

“With a combined total of nearly 2 million monthly visits on both our platforms, last year’s sync allowed us to bring more value for our customers. As we move towards real estate expansion, we hope to build on significant results generated from our synergy by ensuring both buyers’ and sellers’ make the most of their time and effort in using our portals,” said Raffy Montemayor, OLX Philippines General Manager.

Ensuring balance in the property market

Online real estate also helps shape the future of the real estate market. With its ability to make connections easier for both parties, it also contributes in balancing property supply and demand.

“As the industry develops, online real estate plays a crucial role in supporting the equilibrium of the market. By providing more options to buyers, and accommodating more sellers, Property24 becomes a key factor in matching the demand with the supply. We are positive that this step will allow us to greatly contribute to the growth of our local real estate industry,” said Ferdie Perez, OLX Operations Director and Head of Real Estate.

Selling and finding properties has never been this convenient. Visit Property24 to begin your real estate journey. From an interactive surface with quality listings, to premium advertisements that add value to one’s investment, the portal makes real estate easy and relatable for everyone.