Nielsen TV: GMA Network Leads in Viewership in Mega Manila and Urban Luzon

GMA Network (GMA) continued to pull away from competition in the viewer-rich areas of Urban Luzon and Mega Manila in April, according to data from the industry’s leading ratings service provider Nielsen TV Audience Measurement.

The Pacquiao-Bradley match (Pacquiao-Bradley II: Vindication), which aired on GMA Channel 7, ruled the charts in NUTAM (National Urban Television Audience Measurement), Urban Luzon and Mega Manila.

For the period April 1 to 30 (April 20 to 30 based on overnight data), GMA recorded a total day audience share of 37 percent, ahead of ABS-CBN’s 32.2 percent by 4.8 points, and ahead of TV5’s 10.5 percent by 26.5 points. Urban Luzon makes up 77 percent of the total urban television households in the country.

Relative to the previous month, GMA’s total day margin over ABS-CBN and TV5 grew from 4 to 4.8 points, and from 24.7 to 26.5 points, respectively.

In Mega Manila, which accounts for 60 percent of the urban TV household population in the country, GMA registered a 38.5 percent total day household average, up 8.6 points from ABS-CBN’s 29.9 percent, and up 27.1 points from TV5’s 11.4 percent.

GMA’s lead over ABS-CBN and TV5 also increased from 7.8 to 8.6 points, and from 25.2 to 27.1 points, respectively, compared to last month.