LG 4K TV Prices Slashed

The Ultra HDTV price slashing continued this week, after retailers revealed that LG Electronics has responded to Sony’s and Samsung’s recent price moves by cutting the prices on its recently introduced 55- and 65-inch 4K LCD TV models.

An LG spokesman confirmed that the unilateral pricing policy (UPP) adjustments will take effect September 1, and will reduce the price tickets of the 55-inch 55LA9700 by $1,000 from $5,999 to $4,999, and the 65-inch 65LA9700 by $1,500 from $7,999 to $6,499.

John Taylor, LG’s corporate communications VP, said the price cuts were made to “keep LG Ultra HDTVs competitive in the marketplace.”

As reported by TWICE, Samsung significantly dropped prices on its F9000-series Ultra HDTVs on August 25.

Samsung’s UN55F9000 55-inch Ultra HD now sells at  $4,499 unilateral pricing policy (UPP) tag, $1,000 lower than the previously listed price on Amazon. The 65-inch UN65F900 model was reduced to a $5,999 UPP – a more than $1,500 reduction.

Sony started the price moves about two weeks ago by notifying dealers of Ultra HD price cuts set for Aug. 25. Sony reduced the UPP of its 55-inch XBR-65X900A by $1,000 now sells at $3,999 and its 65-inch XBR-65X900A by $1,500 new price is $5,499.

Source: www.twice.com