Jollibee Continues Expansion in Europe with 8 New Branches to Open

Homegrown brand Jollibee continues to take over the European market with the eyed opening of eight new stores, with the target of growing to 50 stores in Europe in the next five years.

Jollibee will open its Europe flagship store in Leicester Square, London this year. The opening of the flagship store will soon be followed by the opening of seven other store openings including places such as Scotland in Edinburgh, its first in Wales in Cardiff, and its first in Spain in Madrid.

Jollibee said that 70 percent of its customers in the UK are locals, while openings in Rome, Liverpool, and Leicester City in 2020 opened to much fanfare amid the pandemic.

“The Jollibee Group is dedicated to growing the Jollibee brand in the UK and across Europe. Investing 50 million euros demonstrates our commitment to become a major player in the European quick-service industry,” Dennis Flores, Jollibee Group regional business head for Europe, Middle East, Asia, and Australia, said.

“The pandemic may have been a setback, but it will not deter us from pursuing our vision for Jollibee in the UK and the rest of Europe,” he added.

Jollibee also introduces multiple menu items that cater to the local market, along with a filipino-inspired store design that also adapts to the European market.

The fast food chain is also set to launch a new app in the United Kingdom that will allow customers to order in advance.

Jollibee has introduced multiple new menu items that cater to the local market palate and hoped to draw in more local customers through its new and refreshed store design that showcases its Filipino heritage while adapting to the European market.

By end-April, Jollibee UK will launch an app that will allow customers to order in advance, according to Jollibee Group market head for Europe Adam Parkinson.

“Simultaneously, we are investing in technologies such as a mobile app for click and collect along with in-store contactless kiosk options to bring additional convenience to our customers,” he said. (GFB)