Jollibee aims to Open 100 Branches of Vietnamese Resto in PH

Jollibee Foods Corporation (JFC) is set to further expand PHO24’s presence in the country with the target of opening 100 branches of the brand throughout the country.

This comes as the conglomerate aims to make PHO24 a leading global pho chain. JFC will start this vision with three new store openings for 2021, with the first planned opening to be located at the Jollibee Tower in Ortigas Center, Pasig City.

Joseph Tanbuntiong, Jollibee Group Country Business Group Head for the Philippines, said in a statement Monday that PHO24 will be key to the growth of the Jollibee Group.

“We are looking forward to the new store openings of PHO24 this year as part of plans for the long-term strategic growth of the Jollibee Group,” Tanbuntiong said.

To answer the growing demand and reach more customers, Tanbuntiong added that the company is also developing the brand’s own delivery platform. This will be accompanied by new product launches as well.

“We have seen the growing love of Filipinos for authentic Vietnamese cuisine, and PHO24’s expansion in the Philippines provides Filipino foodies with distinctly different pho meals that are both tasty and nutritious,” he said.

The Jollibee Group has operated PHO24 in the country since 2018. (GFB)