Isuzu Runs Drive Challenge in Cebu

Close to hundred participants are experiencing a very unique drive challenge as Isuzu Philippines Corporation (IPC) project “D-Max 4×4 Drive Series” second leg turns full throttle on Friday at Ouano Ave., Mandaue City, Cebu.

The series aims to fearlessly dare challenger-drivers to use Isuzu D-Max 4×4 to survive the 14 various man-made terrain obstacles. The challengers are accompanied by off-road driving experts as they maneuver over hair-raising steeps and craggy roads.

The daredevil challenge, held just across Cebu International Convention Center (CICC), has lined-up with 40-degree hill climb, a stall mid-way up, lateral climb mount, driving over “elephant holes”, 40-degree descent, tackling trail ruts, 45-degree angles of sides up camber right and left, traversing a roundabout cone, lateral descent ditch crossing, driving over cross axle articulation rails, and many more.

IPC Executive Vice President Takashi Tomita reads his message about the event for the participants. (Photo by Mary Jane Catriz) 

The three-day drive challenge activity highlights the durability, reliability and capability of D-Max 4×4 to conquer off-road with 235 mm ground clearance, 30o approach angle, 22.7o departure angle and traverse angle of 49o.

With these capacities, the 4×4 D-Max proves to survive any terrain obstructions, especially in rural areas with rough terrain.

Fuel Efficiency

D-Max is economical in terms of fuel. According to the IPC Assistant Division Head of Sales, Joseph Bautista, a full tank of fuel (76 Liter) for D-Max 4×4 can accumulate to run 1,985 kilometers.

D-Max has exceptional performance as it offers anti-frictional melt-in system, cylinder liners, lifetime stainless steel, timing and chain, sophisticated engine head, large-size intercooler, common rail direct injection, and optimized transmission system.

The off-road driving challenge aims to give IPC clients in Cebu an opportunity for an advance drive-test experience by riding this Top Selling Four-Wheel Drive Pick-Up through this heart-pumping activity, and to witness its brave power.

“We choose Cebu because of its strong contribution to Isuzu’s sales”, said Executive Vice President Takashi Tomita.

D-Max is one of the top sellers in Region VII. D-Max 4×4 variants cost approximately P1.5 Million each unit, while D-Max 4×2 is P1.1 Million. This year’s next project of IPC is to launch their D-Max 4×4 variants as soon as their new branch in Mabolo, Cebu City is constructed.

For additional details, please see flyers and posters, like their Facebook Page: Isuzu Philippines or visit www.isuzuphil.com

Photo above: 4×4 Guru Biboy Vargas is having an orientation to the officials of Isuzu and Mandaue City Government before riding the D-Max 4×4 for the drive challenge; (L-R) Isuzu Cebu, Inc. General Manager Steve Gingco, City councelor Benjamin Basiga and Hon. Jimmy Lumapas; Mandaue City Vice Mayor Glenn Bercede; Isuzu Automotive Dealership, Inc. General Manager Rene Paningbatan; and IPC Executive Vice President Takashi Tomita. (Photo by Mary Jane Catriz)