Islands Souvenirs: Cut and Style 2016

Featuring Cut and Style campaign, Islands Souvenirs has taken the festive vibes to the next level this year.

As a brand that continues to strengthen its identity and position in the market by giving customers a vibrant shopping experience, Islands Souvenirs embraces the pop art culture as its innovative and creative theme for their best-quality products.

Launched last January 8, 2016 at SM City Cebu, Cut and Style 2016 allows customers to style their own Sinulog shirts in any way they like. Aside from the cutting and styling of the shirts using the new embellishments and iron stickers, customers can also complete their Sinulog outfit by using the new products of Islands Souvenirs such as the flash tattoos, colorful whistles, feathered headdresses, plus the hair chalk and festival dust.

Cut and Style areas are now available in Ilands Souvenirs stores: SM City Cebu, Ayala Center Cebu, Robinsons Fuente, SM Seaside City, Sinulog Sqaure and Raintree Mall.

Special Styling Centers are also set up at SM City Cebu Atrium, SM City Cebu Northwing, SM Seaside City and Ayala Center Cebu Activity Center.
Each Styling Center features the Cut and Style area and will soon include Henna Tattoo section plus a Beauty Bar where customers can pamper and treat themselves to a Sinulog Makeover including a Hair Color service, Face Paint design and Flash Tattoo application .

On Friday, January 15, 2015 Cut and Style 2016 campaign will culminate with a grand fashion show at The Northwing Atrium, SM City Cebu.
The fashion show will feature social advocates, kids, Ms. Cebu winners and social media influencers.

International artist and designer Kate Torralba will also showcase her original “Cut and Styled” pieces for the runway.

Event-goers will also get to witness special live performances by pop artist and song writer Yeng Constantino and the country’s dance group, G-Force headed by Your Face Sounds Familiar coach and Dance Kids judge, Teacher Georcelle.