Is Social Media Hurting Your Hiring Process? Why Job Platforms may be a Better Option

Social media has revolutionized communication and provided a platform for users to share updates and socialize with each other. It has also opened up opportunities for businesses to promote their services and outsource potential employees. However, when it comes to recruitment, social media can be a double-edged sword.

While it may seem convenient to use social media to announce job vacancies, it does not necessarily lead to quality applications. The leading online job portal JobStreet Philippines is advising companies to reconsider the use of social media in their recruitment processes. This is in line with their latest campaign, “Hire Real Talent,” which aims to educate companies on seeking the right talent post-pandemic.

Recruiters may encounter various applicants on social media, but finding qualified candidates can be a challenge. Social media accounts can be helpful in doing background checks, but they may result in prejudice, and recruiters may struggle to find relevant information such as credentials, job experiences, and skillset compared to actual professional job platforms. Social media profiles may contain more personal and non-professional activities or information about an individual, making it difficult for hirers to filter out qualified applicants.

Targeted social media ads may not be effective in targeting the right candidates as the platforms are mainly used for socializing or content streaming. Additionally, a recent study by JobStreet revealed that when looking for a job, 28% of Filipinos prefer online recruitment platforms, corporate pages, and websites. This means that many job seekers go straight to the source of job postings when they are actively looking for opportunities.

Legitimate job platforms like JobStreet have specialized filtering capacities for hirers and recruiters to use when looking for a candidate with certain skills and experience. JobStreet also offers a budget-based model that allows hirers to set a budget for a certain period of time. With candidates engaging on the platform specifically for job-hunting purposes, hirers can be assured that their boosted job posts are shown to the relevant target audience and converted to legitimate applications.

JobStreet offers numerous benefits for employers to aid them through their recruitment process, including a 30-day free job posting on their platform, access to over 14 million candidates, useful features on multiple channels, an easy-to-use job advertisement composer, and powerful candidate management tools.