How to Attract More Customers During School Break

School break brings more foot traffic, especially from students and families looking for fun and affordable places to visit. It’s the perfect time for small businesses to get creative and boost their sales. Here are five smart ways to attract more customers during this busy season:

1. Offer Student and Group Deals

Give discounts to students who present their ID, or create “barkada bundles” for groups. These promos work well for food stalls, cafes, and service-based businesses. Customers are more likely to buy when they see they’re getting value as a group. For example, a “Buy 2, Get 1” promo works great for snacks or drinks.

2. Add Summer Vibes to Your Business

Make your place look and feel like summer. Decorate with bright colors, tropical signs, or even offer summer-themed products like mango shakes, halo-halo, or beach-inspired items. A fun setup attracts passersby and makes your business more Instagram-worthy—perfect for free online promotion.

3. Use Social Media to Spread the Word

Post your school break deals on Facebook, Instagram, or TikTok. Keep your content fun and casual—behind-the-scenes videos, promos, or customer reactions work well. Don’t forget to add local hashtags like #SummerBreakDeals or #TaraLet’sEat. Engage with comments and encourage customers to tag your business.

4. Host a Mini Activity or Promo Event

Create a small in-store activity like a “Spin the Wheel” promo, trivia games, or a selfie contest. These types of interactive promos encourage people to visit your store. Small prizes or freebies can lead to more foot traffic and potential repeat customers.

5. Be Warm and Welcoming

Customer service can be your edge. Train your staff to greet customers with a smile and offer help right away. A simple friendly vibe can turn a first-time customer into a regular—especially when they feel appreciated.
During school break, it’s not just about selling—it’s about creating an experience. With the right mix of fun, value, and visibility, your small business can turn school break into a season of success. (ASC)