How Small Businesses Can Make the Most of Summer

Summer brings opportunities for businesses to attract more customers and increase sales. Whether you run a shop, a service, or an online store, here are ways to maximize the season.

Offer Seasonal Promotions

People spend more during summer, especially on travel, food, and entertainment. Limited-time discounts, bundle deals, and loyalty rewards can encourage more sales. Businesses related to summer activities, like swimwear, outdoor gear, and travel essentials, can benefit from themed promotions.

Expand Outdoor and Mobile Presence

With more people outdoors, businesses can reach customers outside their usual locations. Food stalls, pop-up booths, and mobile services attract more attention. A simple setup at parks, beaches, or summer events can introduce your brand to new customers.

Adjust Business Hours

Longer daylight hours mean customers stay out later. Extending store hours or offering evening services can increase sales. Restaurants, cafés, and entertainment businesses can benefit from keeping doors open when people are looking for places to relax.

Engage on Social Media

Summer is a time for sharing experiences. Businesses can use social media to promote summer-themed content, contests, and giveaways. High-quality photos and videos showcasing products or services in a summer setting can attract more engagement.

Stock Seasonal Items

Customers look for products that match the weather. If possible, adjust your inventory to include summer-related items. Even businesses that don’t directly sell seasonal goods can offer add-ons that fit the season, like refreshing drinks in a retail store or sun protection products in a pharmacy.

Partner with Other Businesses

Collaboration creates more exposure. A café can work with a local ice cream shop for special menu items. A clothing store can team up with a travel agency for promotional offers. These partnerships help attract new customers while benefiting both businesses.

Train Staff for Increased Demand

If summer is a peak season for your business, preparing your team is important. Hiring temporary workers or training existing staff to handle busy hours can improve customer experience.

Plan for Slower Days

Some businesses experience slower sales during summer. Instead of waiting for customers, use the time to improve marketing, refresh your space, or introduce new products. Testing new ideas can help prepare for busier months ahead.

Summer can be a great time for businesses to grow. By making simple adjustments, small and medium enterprises can attract more customers and boost sales during this season. (ASC)