Honda Asserts Market Leadership with 2022’s Milestones and Breakthrough Projects

For Honda Philippines, Inc. (HPI), the past few years is a string of highs and lows, as the No. 1 motorcycle manufacturer in the country drives to finish 2022 stronger than ever. From important milestones, launching new models, and opening more Flagship Stores in the country, these indicators position HPI as the ultimate choice of Filipino motorcycle riders.

“Despite the challenges and unpredictable economic condition, HPI is truly grateful for a year that was. With the support and partnership of our distributors, dealers, and customers, we’re confident that we can take the joy of mobility to greater heights. They serve as our inspiration to be better each year and we look forward to achieving more milestones with them in 2023 and beyond,” says HPI Vice President for MC Sales and Supply Chain Management Jomel Jerezo.

7- million manufactured motorcycles locally

One of the proudest moments of HPI this year is the local production of its 7 – million production motorcycles in August. The company celebrated the innovation by manufacturing a TMX125 ALPHA. As an iconic display of this incomparable achievement, HPI builds units at its 20-hectare plant in Batangas with processes designed to ensure safe, efficient, economical, and environment-friendly technology at the service of people and the community.

Growing the community through education

HPI also extended its efforts to grow and strengthen the country’s motorcycle riding community through education with another meaningful partnership with JMS Motocross School. Under the group’s Ride Red campaign that aims to ride a Honda motorcycle, HPI announced that it will provide CRF FUN Bikes to JMS Motocross School. The idea is to give customers, students, and racers fulfilling the dream of each customer’s students, racers to access these champion bikes, allowing them to learn and ride competitively.

Honda’s renowned CRF series is a line of four-stroke motocross, trail, and dual sport motorcycles, which include the CRF450R, CRF250R, CRF150R, CRF125F, and the CRF125F Big Wheel. The CRF450R and CRF250R are Honda’s celebrated champion bikes in Off-Road racing, famously used in several World Championships by illustrious riders such as Tim Gasjer and Hunter Lawrence.

A year of exciting model releases and store launches

HPI likewise went full throttle in launching new motorcycle models and Flagship Stores. Among HPI’s releases, this year was the latest edition on strengthening model lineup in higher displacement to enjoy the fun through the Honda Big Bikes The New CB500F, The New CBR650R, The New CB650R, The New CBR1000RR-R Fireblade SP, The New X-ADV, The New Gold Wing also The Adventure bikes The All-New CB150X and The New CRF1100L Africa Twin, and the newest underbone model The All-New Wave RSX, and the introduction of Honda’s 160cc and improved performance such as The All-New CLICK160, The All-New AirBlade160, and The All-New ADV160 and for the Fun Bikes Models The New CRF250RX The All-New CRF125F Big Wheel.

To cater the market demand of the customers, before the year ends HPI released, The All-New CLICK125. This new model will certainly resonate with Filipinos, being locally produced. More Filipinos will experience the comfort of everyday life through the joy of mobility, through this ultimate game-changer.

Widening the reach of HPI in offering these rides and more was the opening of groundbreaking Flagship Stores across the country. This includes Du Ek Sam Inc. in Tagbilaran, Bohol, Guanzon Group of Companies, in Tondo, Manila, Triumph JT Marketing Corporation in Caloocan, Solid Motorcycle Distributors Inc. in Aklan, the Honda Motor Sports, Inc. in Angeles, Pampanga, and Motorista Motors in Mindanao Avenue, Quezon City.

“With all these accomplishments in the rearview mirror, HPI now turns its focus straight ahead to achieving more great things in 2023,” Jerezo says.