Garnier Launches “Green Beauty” in PH

Cosmetics brand under L’Oréal, Garnier, launched an approach to sustainability in beauty retail focusing on the reduction of its environmental impact, from purchasing, education and recycling. This move is called “Green Beauty.”

“The past few months has been a very exciting journey for us at L’Oréal, as we accelerated our transformation to creating a more sustainable world for beauty, with a focus on environmental stewardship and social empowerment. Green Beauty is our springboard to get our partners, and most especially our consumers, involved in this important cause. We believe that through collective action, we can meet our bold ambitions faster, and give our consumers the information to make more sustainable choices,” said Supriya Singh, Country Managing Director of L’Oréal Philippines.

Garnier parters up with Shopee, Sain Bags and Econest. Garnier is the first beauty brand to launch sustainable e-commerce packaging made of honeycomb, cassava starch and other biodegradable materials. Every purchase made from the official Garnier store on Shopee will be specially packed using eco-friendly sources and materials to reduce their overall packaging footprint.

Garnier also aims to extend the sustainability experience to its customers and shoppers. Hundreds if in-store modules such as side bins and hangers are being deployed to reduce plastic waste pollution. With the Green Spaces initiative, Garnier has taken a sustainable approach in producing different merchandising materials and point-of-sales collaterals by using recycled and recyclable materials in more than 230 stores nationwide. (MLC)