Exquisite, Affordable Fashion Jewelry Store Opens

Export quality fashion accessories at “five times cheaper” the prices—ingeniously and distinctively-made. These are what to find soon in Kor Landa’s factory premises in Mactan Export Zone-1 in Lapu-lapu City as it opens its own Retail Shop on November 18, 2013, intended for the local market in the Philippines.

“European crisis have us difficulty in selling products…Filipinos are more open now…,” said Jean Daniel Christin, Frenchman Chief Executive Officer of Kor Landa, a costume jewelry production facility located in the free zone of Cebu, Philippines, with 500 highly skilled artisans and 3, 500 m² workshops.

Franck Herval. An orange-themed jewelry set incorporated with glass beads and other precious stones.(Photo by MetroCebu News)

Existing already for the past three decades in Cebu committed to, and relentlessly folding up ideas to come up with the only most creative, diverse, quality pieces for its clients, Kor Landa has gained a strong clientele-based in markets like Russia, Italy, Japan, Malaysia, Indonesia and France. Kor Landa produces 700,000 pieces of costume jewelry per year and 3, 200 prototypes.

They have two brands known: Nature and Franck Herval. The company has five designers for Nature and three for Franck Herval. A designer is assisted by a designer assistant. There are 31 members in its Research and Development (R & D) Department with specialists in metal and wood components.

Nature. Necklace with pendant made from termite’s nest, metal and resin. (Photo by MetroCebu News)

Christin’s children, Manuelle designs, and Amaury heads the R & D department. Asked about the distinctions between the Nature and Franck Herval brands, they said that the former stances bolder designs using natural components such as wood, shells, animal bones, mineral and vegetable raw materials. The latter on the other hand, is stylish, more intricate and trendy incorporating resin, metal, glass, crystal and imported stones. The Nature brand’s design is produced through exploration and experimentation of the natural components used in it, while Franck Herval delves into more concepts.

Kor Landa was created in 1982 by Christin as a production center of fashion jewelry made of natural components. It boasts of a rich and highly specialized “library of trends” which is a close collaboration with trendsetters’ offices in Paris, France. With it comes the advantage being the origin of fashion and where the world calls the “fashion capital” in this planet.

The 30-year-old company has evolved throughout the years to offer its customers a wide range of services, techniques and know-how. Designers, model makers, and color specialists are working hand-in-hand with the production team every step of the way. A team of specialists develops collections and designs closely tailored to client’s needs.

“Philippines is an emerging country from a developing country,” quipped Christin when explaining the rationale of the soon-to-rise Kor Landa retail store.