DTI and TikTok Partner to Empower Filipino MSMEs with Digital Skills through Camp Asenso

The Department of Trade and Industry (DTI) has teamed up with TikTok Shop Philippines to help Filipino micro, small, and medium enterprises (MSMEs) embrace digital transformation through a learning session called Camp Asenso.

Held at the DTI head office on June 24-25, the event saw 380 MSMEs participating both onsite and online, highlighting their eagerness to adopt digital tools and expand their market reach.

Empowering Filipino MSMEs with TikTok Shop

Camp Asenso was created to provide MSMEs with practical knowledge and skills for using TikTok Shop to grow their businesses. Experts from TikTok Shop shared valuable insights on maximizing the platform’s features, including a mock live selling session that demonstrated effective marketing and product selling techniques.

Participants received comprehensive seller kits from TikTok, which included mini tripods, LED lights, portable microphones, and other essential tools. These kits help MSMEs create high-quality content and connect with a broader audience, enhancing their e-commerce potential.

Quotes from DTI-MSME Development Group

DTI-MSME Development Group Undersecretary Cris A. Roque highlighted the importance of this initiative in empowering MSMEs for sustainable growth.

“Let’s seize the opportunity to learn, connect, and grow together. With the strengths of TikTok and the unwavering support of the DTI, we can propel our businesses to new heights,” Roque said.

Aligning with the Vision of Bagong Pilipinas

This initiative aligns with the government’s vision for a Bagong Pilipinas, as part of the DTI’s broader goal to elevate enterprises and entrepreneurs. Through various initiatives, including upskilling programs, digitization efforts, and industry development projects, the DTI aims to increase the competitiveness and growth of Filipino businesses. (ASC)