DOLE-7 Launches ‘Serbisyo, Now Na!’

The Department of Labor and Employment (DOLE) launched their own branding for the provision of on-time, fast, and quality service to clients dubbed as “Serbisyo, Now Na!” which was attended by all its employees of DOLE field offices, divisions and units, said DOLE-7 Labor Information Officer III Luchel Senarlo-Taniza.

According to Taniza, DOLE-7 Regional Director Atty. Alvin M. Villamor emphasized the need for each one to help each other in order to respond to the concerns and needs of DOLE’s clients, be it internal or external.

“There are lots of work to do. What is essential is that no concern or issue should left neglected. It has to be acted upon immediately even if the desired results are not achieved right away. Dapat asikasuhin ka-agad! (It should be acted on right away),” Villamor said.

Serbisyo, Now Na! is DOLE-7’s demonstration and branding of its sincere support to the government’s campaign against red tape or the excessive regulation or rigid conformity to formal rules that is considered redundant or bureaucratic which hinders action or decision-making.

More than exhibiting compliance to what government requires insofar as the Anti-Red Tape Act of 2007 is concern, the DOLE-7 official envisioned to instill a sense of moral responsibility between employees and value a responsive kind of service to clients thereby addressing each concern, issue or complaint with due attention and utmost care, said Villamor.

“It’s not also okay if we only look at the concerns of our external customers. The concerns of our internal clients, our employees are definitely of equal importance. So I am directing the Department’s Internal Management Support Division, particularly the Human Resource to be proactive and look into the needs and concerns of the employees,” he said.

Villamor challenged all field offices, divisions, and units to implement the systems that have already been put in place and work.

“You can all watch me work and I will also watch you work. I am not running away from this responsibility, which I already embraced wholeheartedly. So, let us be in this together,” he said.

“Serbisyo, Now Na!” underscores and strengthens the way the men and women of DOLE-7 carry out individual tasks and responsibilities giving immediate attention to and acts on the needs and concerns of its clients without bias.

OIC-Assistant Regional Director Atty. Roy L. Buenafe said the initiative encapsulates the kind of service that DOLE delivers, enjoining the DOLE’s workforce to always observe the provision of fast and quality service among its customers.

“In any transaction, the imposition of additional irrelevant items other than those listed in the documentary requirements, for instance, is already tape and that one must be stopped. This is only one of the many things that we want clearly defined and we will not tolerate anybody practicing this kind of inefficiency in the Office,” said Buenafe, who urged all employees to actively incorporate in their everyday work the value that the initiative on “Serbisyo, Now Na!” stands for.

Pins of “Serbisyo, Now Na!” were distributed to the employees to serve as a reminder among the employees of the DOLE-7’s commitment to government in improving the responsiveness of it frontline services and in reducing red tape transactions. (Luchel S. Taniza/DOLE-7)