Cuff’s Jewelry: iPhone-Connected, Wireless Security Alerts

Cuff, a startup wearable company, introduced a nine-piece line of wearable technologies, including bracelets, necklaces and key chains in a variety of finishes and textures. The line is meant to be unisex, and offers options for both men and women. Each piece is anchored by a small rectangular component called the “CuffLinc,” which acts as the alert system. CuffLincs can be removed and tucked into any of the pieces in the Cuff collection.

The CuffLinc is a small, waterproof black device embedded with an accelerometer offering a Bluetooth link to your smartphone. On the Cuff app for iOS, the wearer can set the device’s internal button to send out an alert to a friend or family member in an emergency, Mashable reported.

According to Cuff Founder Deep Sood, a few potential uses for the device include alerting authorities during an assault, those with health problems alerting families when in need or simply using the system to keep in daily contact with a loved one.

In adddition, CuffLinc doesn’t need to be recharged.

“We want this to be seamless security, so you don’t have to charge it,” says Sood. “This is one of those things that when you really need it, you don’t want to worry about if you’ve charged it or not.” The user simply replaces the CuffLinc with a new one after about a year, according to the company.

Cuff also plans to license CuffLinc to other fashion retailers and designers so they can potentially build around the technology.

The company is launching pre-orders today with a number of options, including leather bracelets, metal bracelets, pendants and chains. These range in price from $50 to $150.

The iOS app will available before the end of the early pre-order campaign, which is scheduled to last for two months, and the first Cuff pieces will begin shipping this September.

“I feel like we’re at this very early stage. People right now are just making the casings,” says Sood. “People are still trying to figure this stuff out. But I think the idea of tech being a subtle part your life rather than being in your face is the future of where this is going.”

Sources: Mashable, Techcrunch