Communicating Better with the Use of Grammarly

Often, communicating your message can be more difficult than it seems, especially when it’s written down and not spoken. When you’re preparing to conduct business with your partners or clients grammar, punctuation, and spelling problems might lead to absurd or even cruel misunderstandings.

Few people are aware that Grammarly’s bootstrapped success story has been years in the making, despite the fact that it just announced a $110 million fundraising round, which helped to bring the company into the public eye.

In July 2009, Alex Shevchenko, Max Lytvyn, and Dmytro Lider started Grammarly. Grammarly, Inc., which has its headquarters in San Francisco, California, as well as operations in Vancouver, New York City, and Kyiv, provides the software itself.

Grammarly began by selling to the enterprise as a self-funded business. Prior to entering the consumer market, they improved the basic product using university revenue. With millions of users by the time Grammarly made the switch to freemium, the company was already profitable and could afford a freemium strategy to encourage even more user growth.

Path to Growth

2008-2009

The two co-founders of Grammarly had developed MyDropbox, a plagiarism detection program, in 2002 before Grammarly. MyDropbox had grown to include 800 universities and almost 2 million students by 2007. The issue was that the product’s small, academic use case constrained its ability to grow.

Shevchenko and Lytvyn had learned their lesson and used Grammarly as their next project. Grammarly was created with the intention of really assisting users in improving their writing—a need with a considerably larger market opportunity than MyDropbox.

2010

On its landing page, Grammarly concentrated on students and education as it developed its product.

2011

Grammarly kept expanding its educational market and by 2011, 250+ universities as clients and 300,000 registered users who were students.

2012-2014

Grammarly started to make significant investments in social media platforms like Facebook and Twitter as they moved their focus to a broader consumer audience. Grammarly started modifying its landing page to appeal to a larger audience. In order to give users immediate access to Grammarly’s grammar checker and plagiarism detection technology in Word and Outlook, Grammarly released MS Office plugins.

2015-2018

Grammarly has released its free Chrome and Safari browser extensions. Grammarly released more extensions for Firefox and Safari in addition to its wildly successful Chrome plugin. After two years of operation, Grammarly’s free Chrome extension has amassed more than 8 million downloads from the Chrome Webstore and over 8 million active users. The marketing website for Grammarly was updated to encourage new users to install the extension right away.

2019-2020

With the completion of a $90 million seed round with investors, Grammarly officially achieved tech unicorn status. A tone detector was also released. Both an iPad version and a commercial edition of Grammarly’s software have been released. With a single click, the sophisticated AI writing assistant in this version will automatically edit your writing.

2021-Present

For its staff, Grammarly has shifted to a work-from-home approach. Additionally, it stated that 30,000 teams use Grammarly Business. To date, Grammarly has raised more than $200 million in investment. In its second round of fundraising in 2019, Grammarly reportedly raised over $90 million, according to a TechCrunch story. The company was valued at just over $1 billion thanks to its more than 20 million subscribers.

What’s next for Grammarly?

Grammarly still has a lot of room for growth. Since Grammarly’s availability on iPad was the company’s most recent upgrade, it makes sense to assume that it will soon be available elsewhere.

Digital materials have evolved into crucial components of the online market as the internet’s potential to rule humanity grows. We all know that “a pen is mightier than the sword,” and given that writing now reaches a much wider audience on a global scale, the actual power of writing is exposed in this period of modernization.