Coca-Cola Helps Typhoon Yolanda Victims

Giant beverage firm, Coca-Cola will donate to the victims of the typhoon Yolanda, by abstaining from advertisements.

Yes, you’re right! People won’t be seeing Coca-Cola advertisements, at all, for a while. The funds that will be used to send aid will be from the savings that will be made by the company from their advertisement allotments. It will add up to the funds Coca-Cola as a global company already pledged to give to Yolanda victims.

The company already vowed earlier $2.5 million in cash and in kind, where $1 million of which will come from Coca-Cola Philippines.

The other million will be given by the Coca-Cola Foundation through the American National Red Cross.

The move took effect starting November 18 as per announced by Coca-Cola Philippines. Advertisements for all Coca-Cola brands and products will resume until further notice.

In a company statement released last Tuesday, the company said that all advertising space that the company will take will be “redirected to the relief and rebuilding for the people in the Visayas”. The relief and rebuilding refer to the rehabilitation operations that the country’s government and other organizations have established in the areas that have been severely affected.

The company also said their initiative “intends to re-channel its capacity to extend aid and demonstrate our commitment to uplift the lives of the people in the affected communities.”

Coca-Cola also said that they are working closely with the groups that are manning the relief operations namely the government agencies, the Armed Forces and the Philippine Red Cross.

Coca-Cola “will make certain that the Coca-Cola system in the Philippines is mobilized to help however we can”.

The company has also donated bottled water worth $590,000 to the typhoon-stricken areas. The cutting of all advertisements in all media channels goes for all their brands and products. (Adapted by RSC)

Source: phnews.yahoo, abs-cbnnews.com