Celebrate Sinulog with UNIQLO’s Exclusive UTme! Collection

As the much-awaited Sinulog festival approaches, UNIQLO proudly announces the launch of its first Sinulog-inspired UTme! Collection, titled “One with Cebu.” This collection is created in collaboration with Cebuano artist Hannah Soi, and will feature exclusive offers, promotions, and activities in UNIQLO Cebu stores.

Through UTme!, customers can personalize their apparel, creating clothing that reflects their individual style and creativity. They can customize shirts and tote bags with a variety of designs, adding text, graphics, and images to craft unique pieces.

One with Cebu Collection

For this collection, UNIQLO has partnered with Cebu’s own mural artist and visual communications designer, Hannah Soi. The collaboration encourages everyone to celebrate the festival with a personalized touch. The designs feature the heart of Sinulog, showcasing the island, iconic landmarks, local delicacies, activities, and dancers in traditional costumes. These designs symbolize Cebu’s festive energy and Cebuano pride.

Soi, born and raised in Cebu, grew up excited by the Sinulog music and colorful streets, celebrating with family and the community. Her designs draw inspiration from this experience, admiration for Cebuano culture, and unwavering faith in the Sto. Niño, reflected through vibrant colors, Sinulog dancers, and iconic landmarks.

Known for her colorful designs, Soi incorporates energy and vitality that reflect Sinulog’s beauty and diversity. The collection serves as a celebration of Cebu’s rich cultural heritage, offering locals and visitors a chance to wear a piece of the festival’s lively spirit. Each design tells a story of what it truly means to be “One with Cebu,” whether celebrating the colorful parade, admiring Cebu’s culture and traditions, or vibing with the festival’s energy.

Experience Sinulog with UNIQLO’s UTme! Collection

To create personalized shirts or tote bags, customers can visit UNIQLO SM City Seaside Cebu for the UTme! printing service, with a full lineup of Kids to Adult sizes, tote bags, and mini tote bags. They can choose character stickers, paint through UTme’s in-app paint function, type their message, or use their image for printing. Cebu-exclusive UTme! designs in adult sizes are also available at UNIQLO Ayala Center Cebu, UNIQLO Ayala Central Bloc, UNIQLO SM City Cebu, and UNIQLO SM J Mall.

In celebration of the Sinulog festival weekend, UNIQLO customers shopping in-store from January 17-19 can enjoy the following promotions and activities:

• Free Packable Duffle Bag – Receive a complimentary duffle bag with a minimum purchase of P3,000 in Cebu stores.
• Sinulog-themed activities – Enjoy custom face painting or a Sinulog UTme! temporary tattoo at SM City Seaside Cebu and showcase your festival spirit!

Additionally, shop in any UNIQLO Cebu store from January 17-23 for a chance to win free hotel accommodation or dining experience at the 5-star Nustar Cebu by scanning the UNIQLO app and turning on notifications, with no minimum spend required.

Head to the nearest UNIQLO Cebu store to experience Sinulog with UNIQLO and get your hands on these exclusive Sinulog UTme! shirts today!

For further updates, check out UNIQLO’s social media pages, Facebook, and Instagram.