Cebu Digital Transformation Summit 2016

“The internet has made gathering music, any information very easy and ubiquitous. How many of you have, maybe, a thousand pictures on Facebook pages? How many of us use the storage in Dropbox? How many of us have searched through Google and used it extensively?”  Disruptive Business Group PLDT Co. Head Mr. Nico Alcoseba asked the congregation as he pointed out the heavy dependence of individuals on the internet.

“People look at their phones 150 times a day,” he continued.

Going mobile has become the dominant channel for customer interaction due to its easy accessibility. For businesses, the fast-paced internet age could either be a new and exciting market to evolve into or a slow spiral down.

“What does it mean for us in business? In the Information Age, only the ones with the most information can own the market. In the Experience Age, only the best experience allows you to own the market.”

In this era, people have taken the leap from the information age to the experience age, he argued. Experience as Alcoseba said is the new currency. People no longer look for fun-facts or tidbits but rather for the unexpected.

On this 2 day conference, ICT specialists, BPO executives, business owners, Telco Heads, and many more gathered to hear successful people in their field talking about the economic rise of Cebu and the BPO’s contribution to it, the advent of using technology in business for social transformation, how to successfully wield strategic transformation and innovations, and the Freedom of Information.

Cebu Chamber of Commerce and Industry held this Summit as part of the series of events for Cebu Business Month in line with this year’s “Digital Cebu” theme. It was also held in order to celebrate the milestone of Cebu’s economic growth and in support of the rising BPO industry.