CCCI: Bringing Business To The Next Level

As the engine of Cebu’s business growth towards global competitiveness, the Cebu Chamber of Commerce and Industry (CCCI) adopted a tagline that would exemplify its role and function in Cebu’s business landscape – “Bringing business to the next level.”

This was one of the results of the successful strategic planning conducted by the new set of CCCI’s Board of Trustees last month under the leadership of President Melanie Ng.

CCCI Trustees formulated four major strategic thrusts to focus on for the next two years. First thrust is “To open more doors and come up with the most effective and efficient communication system that is relevant to the members and the business community.” This can be realized through utilizing the appropriate communication strategy to effectively convey the message to and from key individuals, groups and members.

Second thrust is “To represent business by closely working with government to improve competitiveness, sustainability and prosperity of business.” This can be attained by bringing the CCCI agenda forward in various regular and special bodies the Chamber sits in as well as engaging the trustees and members into programs where they can contribute their expertise, perspectives and combined wisdom.

Third thrust is “To help business go to the next level.” This can be achieved through the continued mentoring and coaching of chamber members tailor fit to support its level of business development – may it be startup, growing, established or expanding companies.

Fourth thrust is “To enhance the organizational capability of the leadership team driven by shared values, vision, passion and collaboration.” This can be accomplished by conducting teambuilding and benchmarking activities, continued strategic thinking sessions and staff capability enhancement.

The strategic planning was facilitated by new Chamber member Padma Mangharam Siap to determine the priorities of the chamber in order to make it more relevant to its members and to Cebu’s business community in general.