BPI/MS Insurance Promotes Safer and Smarter Driving with the Release of My Safe DriveTM Smartphone Application

BPI/MS Insurance Corporation, a joint venture of the Bank of the Philippine Islands (BPI) and Mitsui Sumitomo Insurance Company, one of the largest non-life insurance companies in Japan, has released an innovative new smartphone application. Called “My Safe DriveTM”, the app aims to promote safer and smarter driving in the Philippines.

Using a smartphone’s built-in camera, global positioning system (GPS) and smart software, My Safe DriveTM combines navigation, near-collision and lane departure alerts with driving analytics in a user friendly app that’s available in multiple languages for the convenience of local drivers.

According to BPI/MS Insurance President Kenichi Tanabe, the app is further proof that the company is committed to providing its clients and the public with reliable and innovative insurance solutions that help Filipinos make the best happen for their lives.

“A car is one of the most significant investments a family can make, thus safe driving by using My Safe DriveTM helps protect that investment,” adds Tanabe.

The launch has been fueled by rising affluence among Filipino consumers and an expected increase in passenger car purchases. Tanabe says, “The need for better road safety is imperative and the launch of the app empowers Filipinos to make their own contribution to promoting safer driving.”

Building on its commitment as a responsible insurer, BPI/MS Insurance Corporation launched the app by inviting the media to experience My Safe DriveTM in real time while driving different car models. With cars provided by partner automotive brands (Toyota, Isuzu, Honda, Hyundai, and Chevrolet), the media convoy travelled from Bonifacio Global City in Taguig to Nuvali in Santa Rosa, Laguna.